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Advertising
Brand management
17,684
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17,270
Markenartikel
9,250
Consumer behaviour
8,493
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8,454
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8,210
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7,544
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1,272
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1,252
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1,239
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1,229
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1,107
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991
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989
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957
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956
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927
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803
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785
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762
Store brand
753
Brand loyalty
725
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715
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715
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682
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Gierl, Heribert
7
Septianto, Felix
7
Dens, Nathalie
6
Hayes, Jameson L.
6
Keller, Kevin Lane
6
Ko, Eunju
6
Pelsmacker, Patrick de
6
Kennedy, Rachel
5
Romaniuk, Jenni
5
Rosengren, Sara
5
Srinivasan, Shuba
5
Taylor, Charles Raymond
5
Bellman, Steven
4
Buijzen, Moniek
4
Cohen, Justin
4
Klapper, Daniel
4
Milfeld, Tyler
4
Roberts, Kevin W. S.
4
Rozendaal, Esther
4
Seo, Yuri
4
Srivastava, R. K.
4
Vashisht, Devika
4
Wang, Jing
4
Adeola, Ogechi
3
Allen, Chris T.
3
Beal, Virginia
3
Bernritter, Stefan F.
3
Botzenhardt, Florian
3
Chen, Huan
3
Chioveanu, Ioana
3
Dahlén, Micael
3
Du, Rex Yuxing
3
Faulkner, Margaret
3
Ferdinand, Hans-Michael
3
Guzman, Francisco
3
Hackley, Christopher E.
3
Hill, Shawndra
3
Huber, Frank
3
Hudders, Liselot
3
Karray, Salma
3
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American Marketing Association
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Campus Verlag
1
Centre for Competition Policy, University of East Anglia
1
Europa Verlag Ges. m.b.H. & Co. KG
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Museum der Arbeit <Hamburg>
1
Reemtsma-Cigarettenfabriken <Hamburg>
1
Springer Fachmedien Wiesbaden
1
Springer VS
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
United States Trademark Association
1
Université Paris-Dauphine
1
Université Paris-Dauphine (Paris IX)
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Journal of business research : JBR
36
International journal of advertising : the review of marketing communications
31
Journal of advertising research
29
Journal of advertising
26
Journal of marketing communications
25
International journal of advertising : the quarterly review of marketing communications
22
Strategic Direction
18
Journal of promotion management : JPM
12
Journal of promotion management : innovations in planning and applied research
12
The journal of product & brand management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of internet marketing and advertising : IJIMA
10
Journal of retailing and consumer services
10
The journal of brand management : an international journal
10
Psychology & marketing
9
Journal of historical research in marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Asia Pacific journal of marketing and logistics
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing
6
European journal of marketing : EJM
5
Journal of global marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing : ZFP ; journal of research and management
5
International journal of consumer studies
4
International journal of production economics
4
International marketing review
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing letters : a journal of research in marketing
4
Report / Marketing Science Institute
4
Springer eBook Collection
4
SpringerLink / Bücher
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Vision : the journal of business perspective
4
European journal of marketing
3
European journal of operational research : EJOR
3
Global business review
3
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Source
All
ECONIS (ZBW)
841
Other ZBW resources
28
USB Cologne (EcoSocSci)
13
RePEc
7
EconStor
1
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date (oldest first)
1
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
2
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
3
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
4
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
5
Investigating the advertising antecedents to and consequences of
brand
experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
6
Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans
-
1982
-
Neu zusammengestellte Ausgabe
Persistent link: https://www.econbiz.de/10000842360
Saved in:
7
The influence of changing advertising support on consumers' perceptions of
brand
prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
8
Co-branding in advertising : the issue of product and
brand
fit
Geuens, Maggie
(
contributor
);
Pecheux, Claude
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003332108
Saved in:
9
Brand
new China : advertising, media, and commercial culture
Wang, Jing
-
2008
Persistent link: https://www.econbiz.de/10003489546
Saved in:
10
Generic advertising,
brand
advertising and price competition : an analysis of free-riding effects and coordination mechanisms
Roma, Paolo
;
Perrone, Giovanni
- In:
Review of marketing science
8
(
2010
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10009505908
Saved in:
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