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On the simple economics of advertising, marketing, and product design
Johnson, Justin P.; Myatt, David P. - In: The American economic review 96 (2006) 3, pp. 756-784
Persistent link: https://www.econbiz.de/10003349278
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Marketing : value creation or value destruction?
Schöler, Lisa - 2013
Persistent link: https://www.econbiz.de/10009671641
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Advertising creative : strategy, copy and design
Altstiel, Tom; Grow, Jean - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003830815
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On the simple economics of advertising, marketing, and product design
Johnson, Justin P. (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10001920902
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Using a history of Ivory to explore changing advertising design
Botterill, Jacqueline - In: The advertising handbook, (pp. 198-208). 2009
Persistent link: https://www.econbiz.de/10003851918
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Fashion in the kitchen : cast iron stoves in the province of Quebec, 1900 - 1914
Baillargeon, Lisa; Gélinas, Patrice - In: Essays in economic and business history : the journal … 28 (2010), pp. 41-56
Persistent link: https://www.econbiz.de/10003971148
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Increasing dominance - the role of advertising, pricing and product design
Kretschmer, Tobias; Rösner, Mariana - 2010
Despite the empirical relevance of advertising strategies in concentrated markets, the economics literature is largely silent on the effect of persuasive advertising strategies on pricing, market structure and increasing (or decreasing) dominance. In a simple model of persuasive advertising and...
Persistent link: https://www.econbiz.de/10008779813
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Privacy in online markets : a welfare analysis of demand rotations
O'Brian, Daniel P.; Smith, Doug - 2014
Persistent link: https://www.econbiz.de/10010473250
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Advertising 1972 : Hearings, Ninety-second Congress, second session, on S. 1461, to require the furnishing of documentation of claims concerning safety, performance, efficacy, char...
United States / Congress / Senate / Committee on Commerce - 1972
Persistent link: https://www.econbiz.de/10001709328
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Läßt sich der Einfluß von Produktdifferenzierung und Werbeintensität auf das Preisniveau von Nahrungsmitteln messen?
Hamm, Ulrich - In: Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, … 43 (1994) 11, pp. 383-389
Persistent link: https://www.econbiz.de/10001172470