The welfare implications of direct-to-consumer advertising (DTCA) have garnered considerable attention and are … complicated since the consumer delegates some decision-making authority to the physician, who is exposed to advertising as well … roles of physician advertising on the choice of the drug …

We study effects of direct-to-consumer advertising (DTCA) in the prescription drug market. There are two pharmaceutical …

opposite effect. Using a model of targeted advertising, I examine conditions under which private advertising is superior to a … knowledge. Advertising affects a healthy consumer’s perception of the pain and suffering that accompany disease. Public … advertising can improve health care, but only if the government refrains from advertising to consumers who have a high risk of …

) advertising. We use information on: the effect of DTC in generating patient visits; the effect of patient visits and mentions of a … drug in generating prescriptions; and the effect of advertising on the cost effectiveness for specific advertised drugs. In … all cases, we find that DTC advertising does not alter the cost effectiveness of the medications, all of which remain …

Numerous studies have examined the effects of direct-to-consumer advertising (DTC) on patient and physician behaviors … of DTC advertising on the cost control behaviors of private firms supplying insurance in the Medicare Part D program. We …. Our results suggest that direct-to-consumer advertising puts pressure on insurers for more favorable formulary placement …