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Advertising
Consumer behaviour
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Konsumentenverhalten
81,152
Electronic Commerce
23,422
E-commerce
21,043
Online-Handel
11,438
Online retailing
11,392
Theorie
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Theory
10,920
Relationship marketing
10,283
Beziehungsmarketing
10,257
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7,741
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6,801
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6,761
Deutschland
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6,150
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6,092
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6,017
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5,948
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5,862
Einzelhandel
5,443
Retail trade
5,334
Service quality
4,907
Dienstleistungsqualität
4,864
Brand
4,436
Markenartikel
4,430
Werbewirkung
3,731
Advertising effects
3,689
Verbraucherverhalten
3,593
Experiment
3,588
Pricing strategy
3,455
Preismanagement
3,453
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Septianto, Felix
23
Eisend, Martin
15
Gierl, Heribert
15
Dahlén, Micael
14
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Chan, Kara
11
Diehl, Sandra
11
Sahni, Navdeep S.
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Mueller, Barbara
8
Nair, Harikesh
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Wilson, Christopher
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Phau, Ian
7
Wilbur, Kenneth C.
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
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Axel-Springer-Verlag
9
National Bureau of Economic Research
9
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Boston College / Department of Economics
1
Columbia University / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
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International journal of advertising : the review of marketing communications
124
Journal of business research : JBR
102
Journal of marketing communications
97
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
68
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
43
Journal of retailing and consumer services
42
International journal of internet marketing and advertising : IJIMA
41
Journal of promotion management : JPM
41
Psychology & marketing
38
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of Consumer Marketing
31
European journal of marketing : EJM
25
Journal of current issues and research in advertising : JCIRA
25
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of current issues and research in advertising
19
Journal of international consumer marketing
19
Journal of marketing research : JMR
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
European Journal of Marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing intelligence & planning
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
Journal of Product & Brand Management
12
Journal of historical research in marketing
12
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Source
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ECONIS (ZBW)
3,019
Other ZBW resources
118
EconStor
7
USB Cologne (EcoSocSci)
7
RePEc
3
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1
Advertising of meats by chain grocery companies : 1. methods, 2. prices
Rhoades, E. L.
-
1930
Persistent link: https://www.econbiz.de/10002693358
Saved in:
2
Toward a theory of promotional effects in grocery retailing : sources of variations in effects between product categories and between promotional mixes
Julander, Claes-Robert
;
Persson, Per-Göran
-
1993
Persistent link: https://www.econbiz.de/10000855566
Saved in:
3
Impulse buying behavior in France and Sweden : an evaluation of how promotional tactics impact consumer behavior
Hultén, Peter
;
Vanyushyn, Vladimir
;
Atwal, Glyn
- In:
Journal of euromarketing
19
(
2010
)
2/3
,
pp. 159-174
Persistent link: https://www.econbiz.de/10009384432
Saved in:
4
Store environment and advertising : investigating two manipulative forces from the supermarket
Clochet, Joeri
;
Cosaert, Sam
;
Cherchye, Laurens
;
Rock, …
- In:
Review of business and economics
55
(
2010
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10003974506
Saved in:
5
Informative advertising and consumer search : evidence from a price transparency regulation in supermarkets
Ater, Itai
;
Rigbi, Oren
-
2018
Persistent link: https://www.econbiz.de/10012007650
Saved in:
6
When descriptive norm cues fail as persuasion agents in green supermarket advertising
Raska, David
;
Nichols, Bridget Satinover
;
Shaw, Doris
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 721-738
Persistent link: https://www.econbiz.de/10011433648
Saved in:
7
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
8
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
9
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
10
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
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