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Impact of Social Media Marketi...
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Advertising
Tourismus
20,730
Social Web
20,214
Social web
20,180
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19,695
Online-Marketing
12,893
Internet marketing
12,671
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3,148
Beziehungsmarketing
2,975
Relationship marketing
2,970
Viral marketing
2,871
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2,870
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2,703
Brand management
2,694
Online-Handel
2,645
Online retailing
2,641
Destinationsmanagement
2,615
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2,610
Soziales Netzwerk
2,536
Welt
2,524
World
2,505
Social network
2,355
tourism
2,337
Internet
2,312
Werbewirkung
2,260
Advertising effects
2,247
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2,062
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10
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9
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Rozendaal, Esther
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Voorveld, Hilde
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7
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Cho, Chang-Hoan
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ICORIA <12., 2013, Zagreb>
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ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
International Electronic Publishing Research Centre
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Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
NET Institute
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Nordic Council of Ministers
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OECD
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Organisation for Economic Co-operation and Development
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Pira International
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Point-of-Purachse Advertising Institute
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School of Management, Yale University
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Shaker Verlag
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Special Libraries Association
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Uni-Taschenbücher GmbH
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1
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1
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1
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1
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International journal of advertising : the review of marketing communications
85
Journal of business research : JBR
45
Journal of marketing communications
44
International journal of internet marketing and advertising : IJIMA
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the quarterly review of marketing communications
33
Journal of advertising research
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of retailing and consumer services
21
Journal of promotion management : JPM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing research : JMR
16
Psychology & marketing
15
Journal of current issues and research in advertising
13
Quantitative marketing and economics : QME
13
European journal of operational research : EJOR
12
Journal of marketing
12
European journal of marketing : EJM
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of marketing research
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Tourism management : research, policies, practice
10
Young consumers : insight and ideas for responsible marketers
10
International journal of technology marketing : IJTMkt
9
Journal of advertising
9
Marketing science
9
Operations research
9
Technological forecasting & social change : an international journal
9
CESifo working papers
8
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
NBER working paper series
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ECONIS (ZBW)
1,894
USB Cologne (EcoSocSci)
3
RePEc
2
BASE
1
EconStor
1
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1
A model of
tourism
advertising effects
Weng, Lisheng
;
Huang, Zhuowei
;
Bao, Jigang
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012514376
Saved in:
2
Tourism
destination advertising : effect of storytelling and sensory stimuli on arousal and memorability
Ma, Jianyu
;
Scott, Noel
;
Wu, Yu
- In:
Tourism review
79
(
2024
)
3
,
pp. 671-687
Persistent link: https://www.econbiz.de/10014512304
Saved in:
3
Effectiveness of traditional and digital advertising platforms for the marketing of
tourism
Chiguvi, Douglas
-
2022
Persistent link: https://www.econbiz.de/10013503516
Saved in:
4
Travel distance and response to destination advertising
Choe, Yeongbae
;
Stienmetz, Jason L.
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
4
,
pp. 531-539
Persistent link: https://www.econbiz.de/10010429782
Saved in:
5
The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
Saved in:
6
Effects of channel, timing, and bundling on destination advertising response
Stienmetz, Jason L.
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
1
,
pp. 97-104
Persistent link: https://www.econbiz.de/10010360849
Saved in:
7
Trip budget and destination advertising response
Choe, Yeongbae
;
Stienmetz, Jason L.
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
18
(
2013
)
6
,
pp. 713-722
Persistent link: https://www.econbiz.de/10010246909
Saved in:
8
Prior experience and destination advertising response
Choe, Yeongbae
;
Stienmetz, Jason L.
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
3
,
pp. 351-359
Persistent link: https://www.econbiz.de/10010406841
Saved in:
9
Evaluating destination advertising
Stienmetz, Jason L.
;
Maxcy, Joel G.
;
Fesenmaier, Daniel R.
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
1
,
pp. 22-35
Persistent link: https://www.econbiz.de/10010474699
Saved in:
10
Is VR always better for destination marketing? : comparing different media and styles
Griffin, Tom
;
Guttentag, Daniel
;
Lee, Seung Hwan Mark
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014246955
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