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Predictive validity of evidence-based persuasion principles : an application of the index method

Armstrong, Jon Scott; Du, Rui; Green, Kesten C.; … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 276-293

Persistent link: https://www.econbiz.de/10011453358

Persuasion Principles Index : ready for pretesting advertisements

Green, Kesten C.; Armstrong, Jon Scott; Du, Rui; … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 317-326

Persistent link: https://www.econbiz.de/10011453396

Predictive validity of evidence-based persuasion principles

Armstrong, J. Scott; Du, Rui; Green, Kesten C.; Graefe, … - In: European Journal of Marketing 50 (2016) 1/2, pp. 276-293

Purpose – This paper aims to test whether a structured application of persuasion principles might help improve advertising decisions. Evidence-based principles are currently used to improve decisions in other complex situations, such as those faced in engineering and medicine....

Persistent link: https://www.econbiz.de/10014724346

Learning to improve : advertising research that guides practice

Stewart, David W. - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 786-789

Persistent link: https://www.econbiz.de/10009407836

What "advertising knowledge" comprises and how to get it

Rossiter, John R. - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 774-785

Persistent link: https://www.econbiz.de/10009407837

Tastes great but filling (then it could habe been)

Carlson, Les - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 769-773

Persistent link: https://www.econbiz.de/10009407838

Evidence-based advertising : an application to persuasion

Armstrong, Jon Scott - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 743-767

Persistent link: https://www.econbiz.de/10009426413

Reply to the comments on "Evidence-based advertising : an applications to persuasion

Armstrong, Jon Scott - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 790-794

Persistent link: https://www.econbiz.de/10009407833

Using quasi-experimental data to develop empirical generalizations for persuasive advertising

Armstrong, Jon Scott; Patnaik, Sandeep - In: Journal of advertising research 49 (2009) 2, pp. 170-175

Persistent link: https://www.econbiz.de/10003860548

Persuasive advertising : evidence-based principles

Armstrong, Jon Scott - 2010

Persistent link: https://www.econbiz.de/10003532888