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Are we measuring the same attitude? : understanding media effects on attitude towards advertising
Soo, Jiuan Tan
;
Chia, Lily
- In:
Marketing theory
7
(
2007
)
4
,
pp. 353-377
Persistent link: https://www.econbiz.de/10003628310
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2
Antecedents and consequences of skepticism toward health claims: an empirical investigation of Singaporean consumers
Soo, Jiuan Tan
;
Tan, Khai-Ling
- In:
Journal of marketing communications
13
(
2007
)
1
,
pp. 59-82
Persistent link: https://www.econbiz.de/10003438370
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