We consider a cooperative advertising channel consisting of a manufacturer selling its product through a retailer in competition with another independent retailer. The manufacturer subsidizes its retailer's advertising only when a certain threshold is positive. Moreover, the manufacturer's...

Cooperative advertising is an incentive offered by a manufacturer to influence retailers' promotional decisions. We study a dynamic durable goods duopoly with a manufacturer and two independent and competing retailers. The manufacturer as a Stackelberg leader announces his wholesale prices and...

This paper considers an optimal control problem with two state variables for the dynamics of the Nerlove-Arrow advertising model. The optimal control is the rate of advertising expenditure required to maximize the present value of net profit streams over an infinite horizon subject to a...

Cooperative advertising is a key incentive offered by a manufacturer to influence retailers' promotional decisions. We study cooperative advertising in a dynamic retail duopoly where a manufacturer sells his product through two competing retailers. We model the problem as a Stackelberg...