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~subject:"Advertising"
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Subject
All
Advertising
Industrie
51,361
Manufacturing industries
37,793
Nigeria
21,439
Werbung
13,855
Produktivität
5,854
Productivity
5,595
Deutschland
5,036
USA
4,928
United States
4,118
Theorie
4,027
Theory
3,955
Werbewirkung
3,869
Advertising effects
3,808
Innovation
3,467
Indien
3,340
Consumer behaviour
3,315
Konsumentenverhalten
3,202
India
3,119
Unternehmenserfolg
3,041
Germany
3,024
Firm performance
3,020
Wirtschaftswachstum
2,849
China
2,766
Schätzung
2,693
Estimation
2,659
Economic growth
2,539
Großbritannien
2,370
KMU
2,198
SME
2,196
Auslandsinvestition
2,175
Foreign investment
2,150
Technischer Fortschritt
2,102
United Kingdom
1,909
Internet marketing
1,865
Online-Marketing
1,863
Industriepolitik
1,842
Technological change
1,770
Internationaler Wettbewerb
1,749
International competition
1,669
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Undetermined
4,392
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2,084
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7,441
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3,816
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55
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1
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Kaiser, Harry M.
63
Eisend, Martin
49
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
36
Gierl, Heribert
31
Anderson, Simon P.
30
Septianto, Felix
30
Rosengren, Sara
29
Saffer, Henry
27
Dahlén, Micael
26
Mueller, Barbara
26
Kind, Hans Jarle
25
Okazaki, Shintaro
25
Zaccour, Georges
25
Chan, Kara
24
Sethi, Suresh
24
Bruhn, Manfred
23
Huh, Jisu
22
Stafford, Marla Royne
22
Wilbur, Kenneth C.
22
Yoon, Sukki
22
Diehl, Sandra
21
Ford, John B.
20
Kinnucan, Henry W.
20
Yoon, Hye Jin
20
Carlson, Les
19
Dens, Nathalie
19
Nilssen, Tore
19
Terlutter, Ralf
19
Campbell, Colin L.
18
Reid, Leonard N.
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Dave, Dhaval
17
Esch, Franz-Rudolf
17
Prasad, Ashutosh
17
Bagwell, Kyle
16
Hackley, Christopher E.
16
Jerath, Kinshuk
16
Jullien, Bruno
16
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Institution
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
32
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
Axel-Springer-Verlag
10
C.E.P.R. Discussion Papers
10
Université Paris-Dauphine (Paris IX)
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
EconWPA
6
European Society for Opinion and Marketing Research
6
American Marketing Association
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Zentralausschuss der Werbewirtschaft
5
Økonomisk institutt, Universitetet i Oslo
5
Agricultural and Applied Economics Association - AAEA
4
Cowles Foundation for Research in Economics, Yale University
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
European Advertising Academy
4
NET Institute
4
Nordic Council of Ministers
4
Zentralverband der Deutschen Werbewirtschaft
4
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
3
IGI Global
3
IP Deutschland GmbH <Köln>
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Census Bureau, Department of Commerce
2
Center for Applied Economics and Policy Research (CAEPR), Department of Economics
2
Centre Interuniversitaire sur le Risque, les Politiques Économiques et l'Emploi (CIRPÉE)
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
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Published in...
All
International journal of advertising : the review of marketing communications
210
Journal of advertising research
209
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
183
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
149
European Journal of Marketing
142
Journal of Consumer Marketing
136
Young Consumers
83
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
71
European journal of operational research : EJOR
67
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
Journal of retailing and consumer services
62
International Marketing Review
59
Strategic Direction
58
International journal of internet marketing and advertising : IJIMA
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
International journal of industrial organization
54
Journal of Product & Brand Management
54
NBER working paper series
54
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of Services Marketing
46
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
SpringerLink / Bücher
43
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
40
Young consumers : insight and ideas for responsible marketers
38
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
35
Journal of global marketing
34
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Source
All
ECONIS (ZBW)
9,799
Other ZBW resources
890
RePEc
367
USB Cologne (EcoSocSci)
171
EconStor
53
BASE
41
ArchiDok
2
USB Cologne (business full texts)
1
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Showing
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date (oldest first)
1
The effect of the alliance between manufacturer and weak retailer on supply chain performance
Zhang, Jianxiong
;
Lei, Liyan
;
Lu, Fuxiao
;
Cui, Lixin
- In:
IMA journal of management mathematics
29
(
2018
)
4
,
pp. 457-487
Persistent link: https://www.econbiz.de/10011974914
Saved in:
2
Structure, conduct and performance : a simultaneous equations investigation for the Brazilian manufacturing industry
Resende, Marcelo
- In:
Applied economics
39
(
2007
)
7/9
,
pp. 937-942
Persistent link: https://www.econbiz.de/10003484171
Saved in:
3
Essays on the implications of firm behaviors in learning, locating, and
advertising
Palangkaraya, Alfons
-
2004
Persistent link: https://www.econbiz.de/10003378813
Saved in:
4
Outcomes of advertiser-agency relationships : the form and the role of cooperation
Duhan, Dale F.
;
Sandvik, K°are
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 881-919
Persistent link: https://www.econbiz.de/10003916105
Saved in:
5
Competitiveness and
advertising
in Greek food and beverage manufacturing firms
Notta, Ourania
;
Vlachvei, Aspassia
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 140-146)
.
2010
Persistent link: https://www.econbiz.de/10003950573
Saved in:
6
Lower bounds of concentration in Taiwan's manufacturing industries : do exports matter?
Yang, Chih-Hai
;
Kuo, Chun-chien
- In:
Applied economics
39
(
2007
)
16/18
,
pp. 2389-2401
Persistent link: https://www.econbiz.de/10003590358
Saved in:
7
Inter-industry differences in profitability : the legacy of the structure-efficiency debate revisited
Lee, Chang-yang
;
Mahmood, Ishtiaq P.
- In:
Industrial and corporate change
18
(
2009
)
3
,
pp. 351-380
Persistent link: https://www.econbiz.de/10003877137
Saved in:
8
National
advertising
, dual-channel coordination and firm performance
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
Saved in:
9
Coordination of
advertising
in supply chain management with cooperating manufacturer and retailers
Ghadimi, Saeed
;
Szidarovszky, Ferenc
;
Farahani, Reza …
- In:
IMA journal of management mathematics
24
(
2013
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009716294
Saved in:
10
Impact of discretionary expenditures on profitability during recession : evidence from manufacturing sector in India
Sujit, K. S.
;
Kumar, B. Rajesh
- In:
Theoretical economics letters
6
(
2016
)
3
,
pp. 376-387
Persistent link: https://www.econbiz.de/10011546573
Saved in:
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