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Advertising in Contemporary Consumer Culture

De Burgh-Woodman, Helene - 2018

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have...

Persistent link: https://www.econbiz.de/10012396423

Advertising in contemporary consumer culture

De Burgh-Woodman, Helene - 2018

Persistent link: https://www.econbiz.de/10011812942

The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials

Pham, Michel T.; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 383-394

Persistent link: https://www.econbiz.de/10010223386

Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad

Hoeken, J. A. L.; Ouden, Hanny den - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 843-868

Persistent link: https://www.econbiz.de/10013277317

Gimme five! : multi-disciplinary perspectives on leadership

Harle, Tim - In: John Adair : fundamentals of leadership, (pp. 73-92). 2007

Persistent link: https://www.econbiz.de/10003534179

Consumers' response to commercials : when the energy level in the commercial conflicts with the media context

Puccinelli, Nancy M.; Wilcox, Keith; Grewal, Dhruv - In: Journal of marketing 79 (2015) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10010507913

An exploratory study of existential guilt appeals in charitable advertisements

Lwin, Michael; Phau, Ian - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1467-1485

Persistent link: https://www.econbiz.de/10010433910

The effect of emotionally-arousing ad appeals on memory : time and fit matter

Riemer, Hila; Noel, Hayden - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1024-1046

Persistent link: https://www.econbiz.de/10012650617

Modelling consumer responses to advertising slogans through artificial neural networks

Wang, Wan-Chen; Silva, Maria Manuela Santos; Moutinho, Luiz - In: International journal of business and economics 15 (2016) 2, pp. 89-116

Persistent link: https://www.econbiz.de/10011612049

Emotion induction in click intention of picture advertisement : a field examination

Wu, ChienHsing; Sundiman, Didi; Kao, Shu-Chen; Chen, … - In: Journal of internet commerce 17 (2018) 4, pp. 356-382

Persistent link: https://www.econbiz.de/10011987500

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