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When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer

Phua, Peilin; Hartnett, Nicole; Beal, Virginia; Trinh, Giang - In: Journal of advertising research 63 (2023) 2, pp. 172-184

Persistent link: https://www.econbiz.de/10014317782

Finding creative drivers of advertising effectiveness with modern data analysis

Williams, John R.; Hartnett, Nicole; Trinh, Giang - In: International journal of market research 65 (2023) 4, pp. 423-447

Persistent link: https://www.econbiz.de/10014322083

Mind the attention gap : how does digital advertising impact choice under low attention?

Santoso, Irene; Wright, Malcolm J.; Trinh, Giang; Avis, Mark - In: European journal of marketing 56 (2022) 2, pp. 442-466

Persistent link: https://www.econbiz.de/10013173436

Comparing direct and indirect branding in advertising

Hartnett, Nicole; Romaniuk, Jenni; Kennedy, Rachel - In: Australasian marketing journal 24 (2016) 1, pp. 20-28

Persistent link: https://www.econbiz.de/10011484613

Generalisability of advertising persuasion principles

Sharp, Byron; Hartnett, Nicole - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 301-305

Persistent link: https://www.econbiz.de/10011453370

The relative influence of advertising and word-of-mouth on viewing new season television programmes

Romaniuk, Jenni; Hartnett, Nicole - In: European journal of marketing : EJM 51 (2017) 1, pp. 65-81

Persistent link: https://www.econbiz.de/10011626384

Influence of dynamic content on visual attention during video advertisements

Wooley, Brooke; Bellman, Steven; Hartnett, Nicole; Rask, Amy - In: European journal of marketing 56 (2022) 13, pp. 137-166

Persistent link: https://www.econbiz.de/10013502341

Reaching voters on social media : planning political advertising on Snapchat

Tanusondjaja, Arry; Michelon, Aaron; Hartnett, Nicole; … - In: International journal of market research 65 (2023) 5, pp. 566-580

Persistent link: https://www.econbiz.de/10014368514

The relative influence of advertising and word-of-mouth on viewing new season television programmes

Romaniuk, Jenni; Hartnett, Nicole - In: European Journal of Marketing 51 (2017) 1, pp. 65-81

Purpose This paper aims to investigate the relative influence of advertising and word of mouth (WOM) for new season TV programmes, both new and returning. Design/methodology/approach The study’s longitudinal research design tracks individuals before and after possible exposure to advertising...

Persistent link: https://www.econbiz.de/10014724482

Generalisability of advertising persuasion principles

Sharp, Byron; Hartnett, Nicole - In: European Journal of Marketing 50 (2016) 1/2, pp. 301-305

Purpose – This paper aims to reflect on the generalisability of the predictive validity test of the Persuasion Principles Index (PPI) conducted by Armstrong et al. (2016). Design/methodology/approach – Different aspects of the test are considered, such as the sample of ads, the dependent...

Persistent link: https://www.econbiz.de/10014724601