Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Dark Patterns : Geschäftsmodel...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Computerspiel
1,751
Video game
1,751
Consumer behaviour
453
Konsumentenverhalten
452
Game theory
414
Spieltheorie
414
Social Web
249
Social web
249
Online-Marketing
167
Internet marketing
166
Advertising effects
154
Werbewirkung
154
Virtuelle Realität
152
Virtual reality
151
Gamification
138
Online retailing
125
Online-Handel
125
Electronic Commerce
102
Computerspieleindustrie
100
Video game industry
100
Werbung
100
E-commerce
99
USA
99
United States
98
Internet
94
Innovation
92
Theorie
91
Theory
91
gaming
85
Experiment
84
Gaming
84
Brand management
82
Markenführung
82
Network economics
79
Netzwerkökonomik
79
Deutschland
77
Germany
76
E-Learning
71
E-learning
71
more ...
less ...
Online availability
All
Undetermined
36
Free
10
Type of publication
All
Article
85
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
75
Aufsatz in Zeitschrift
75
Aufsatz im Buch
11
Book section
11
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
1
Collection of articles of several authors
1
Conference paper
1
Hochschulschrift
1
Konferenzbeitrag
1
Sammelwerk
1
Working Paper
1
more ...
less ...
Language
All
English
89
German
5
Author
All
Reijmersdal, Eva A. van
5
Sreejesh, S.
5
Vashisht, Devika
5
Buijzen, Moniek
4
Evans, Nathaniel J.
4
Ghosh, Tathagata
4
Rozendaal, Esther
4
Terlutter, Ralf
4
An, Soontae
3
Dwivedi, Yogesh Kumar
3
Hoy, Mariea Grubbs
3
Mau, Gunnar
3
Pelsmacker, Patrick de
3
Cauberghe, Verolien
2
Dens, Nathalie
2
Eastin, Matthew S.
2
Herrewijn, Laura
2
Hwang, Yongjin
2
Nelson, Michelle R.
2
Panic, Katarina
2
Pillai, Sreejesh S.
2
Poels, Karolien
2
Schramm-Klein, Hanna
2
Steffen, Celina
2
Waiguny, Martin K. J.
2
Aggarwal, Aanchal
1
Aggarwal, Vijita Singh
1
Ahern, Lee
1
Arora, Nupur
1
Ashley, Christy
1
Auty, Susan
1
Ballouli, Khalid
1
Bang Nguyen Viet
1
Bang, Hye Jin
1
Bazi, Saleh
1
Behm-Morawitz, Elizabeth
1
Bellman, Steven
1
Bellur, Saraswathi
1
Berlo, Zeph M. C. van
1
Besharat, Ali
1
more ...
less ...
Institution
All
Nomos Verlagsgesellschaft
1
Otto-Friedrich-Universität Bamberg
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
International journal of advertising : the review of marketing communications
5
Application of gaming in new media marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
Psychology & marketing
4
Cutting edge international research
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Advertising theory
1
BLM-Schriftenreihe
1
European journal of marketing
1
European research studies
1
Explorations in critical studies of advertising
1
Handbook of research on effective advertising strategies in the social media age
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sports marketing & sponsorship
1
Journal of advertising research
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of electronic commerce research : JECR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Management research review
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Oeconomia Copernicana
1
Reihe: Marketing : MAR
1
Reutlinger Diskussionsbeiträge zu Marketing und Management
1
The journal of consumer marketing
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
94
Showing
1
-
10
of
94
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
2
Advergaming and in-game advertising : an approach to the next generation of advertising
Marolf, Gérald
-
2007
Persistent link: https://www.econbiz.de/10003406404
Saved in:
3
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
4
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
5
The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna
;
Biercewicz, Konrad
;
Borawski, Mariusz
; …
- In:
European research studies
24
(
2021
)
2B
,
pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
Saved in:
6
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
7
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
8
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
9
Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul
;
Eastin, Matthew S.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Saved in:
10
How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika
- In:
Management research review
40
(
2017
)
4
,
pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
