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Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice

Tadajewski, Mark - In: Journal of historical research in marketing 5 (2013) 3, pp. 385-412

Persistent link: https://www.econbiz.de/10009793450

Rethinking Harlow Gale : the psychical influences on his contributions to advertising and their enduring reverberations

Tadajewski, Mark - In: Journal of advertising 53 (2024) 2, pp. 161-182

Persistent link: https://www.econbiz.de/10014575217

Editorial: Remembering female contributors to marketing theory, thought and practice

Tadajewski, Mark; Maclaran, Pauline - In: Journal of historical research in marketing 5 (2013) 3, pp. 260-272

Persistent link: https://www.econbiz.de/10009793493

Remembering female contributors to marketing theory, thought and practice

Tadajewski, Mark; Maclaran, Pauline - In: Journal of Historical Research in Marketing 5 (2013) 3, pp. 260-272

Purpose – This editorial aims to review the contents of the special issue, situating it within appropriate historical context. Design/methodology/approach – A close reading of the contents of the special issue is provided. Findings – This special issue reveals the important contributions...

Persistent link: https://www.econbiz.de/10014873422