Narrow search
Showing 1 - 10 of 16
Cover Image
Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu; Qin, Rui; Jansen, Bernard J.; Zhang, Jie; … - In: International journal of electronic commerce : IJEC 18 (2013/14) 3, pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Cover Image
Area advertising works 5 : providing the effectiveness of marketing communications ; cases from the IPA AREA Effectiveness Awards 2003
Michel, Katrina (contributor) - 2004
Persistent link: https://www.econbiz.de/10004104664
Cover Image
The fundamentals of creative advertising : [a visually stimulating introduction to the process and application of creative advertising, with practical steps designed to hone creati...
Burtenshaw, Ken (contributor); Mahon, Nik (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10004008980
Cover Image
$ellebrity : my angling and tangling with famous people
Lois, George - 2003
Persistent link: https://www.econbiz.de/10004265937
Cover Image
Mad Ave : award-winning advertising of the 20th century
2000
Persistent link: https://www.econbiz.de/10004719282
Cover Image
Strategic brand communication campaigns
Schultz, Don E.; Barnes, Beth E. - 1999 - 5. ed
Persistent link: https://www.econbiz.de/10004735311
Cover Image
Advertising campaign strategy : a guide to marketing communication plans
Parente, Donald - 2004 - 3. ed.
Persistent link: https://www.econbiz.de/10004790996
Cover Image
Confessions of an advertising man
Ogilvy, David - 2004
Persistent link: https://www.econbiz.de/10004800723
Cover Image
Instant promotions
Sugars, Bradley J. - 2006
Persistent link: https://www.econbiz.de/10004806830
Cover Image
Absolut sequel : [the absolut advertising story continues]
Lewis, Richard W. (contributor) - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10004846037