Advertising campaign strategy : a guide to marketing communication plans
Donald Parente
| Year of publication: |
2004 ; 3. ed.
|
|---|---|
| Authors: | Parente, Donald |
| Publisher: |
Mason, Ohio [u.a.] : South-Western |
| Subject: | Advertising campaigns | Communication in marketing | Werbekampagne | Kommunikationsstrategie |
| Extent: | XXVII, 404 S. : Ill., : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-324-27190-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004790996