Narrow search
Showing 1 - 10 of 26
Cover Image
Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken - In: Journal of strategic marketing 27 (2019) 1, pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
Cover Image
Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken - In: The journal of consumer marketing 29 (2012) 2, pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
Cover Image
Mobile advertising to hispanic digital natives
Smith, Katherine Taken - In: Journal of international consumer marketing 34 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Cover Image
Social media usage by law firms : correlation to revenue, reputation, and practice areas
Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 40 (2019) 1, pp. 66-81
Persistent link: https://www.econbiz.de/10012179158
Cover Image
Corporate image advertising in the banking industry
Loveland, Karen A.; Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 40 (2019) 4, pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
Cover Image
Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken; Smith, L. Murphy; Dunbar, Seth - In: Journal of strategic marketing 22 (2014) 4, pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Cover Image
Analysis of social media usage and relationship to profit margin among insurance companies
Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 42 (2021) 1/2, pp. 108-123
Persistent link: https://www.econbiz.de/10012607287
Cover Image
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann; Smith, Katherine Taken; Smith, L. … - In: International journal of sport management and marketing … 23 (2023) 4, pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Cover Image
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash; Balaji, M. S.; Yavas, Ugur; Babakus, Emin - In: European journal of marketing : EJM 51 (2017) 2, pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Cover Image
Relative effects of leadership and technology on bank employees' job outcomes
Yavas, Ugur; Jha, Subhash; Babakus, Emin - In: Services marketing quarterly 36 (2015) 2, pp. 173-187
Persistent link: https://www.econbiz.de/10011289990