Narrow search
Showing 1 - 8 of 8
Cover Image
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali; Ding Hooi Ting; Abbasi, Amir Zaib; … - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Cover Image
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib; Rather, Raouf Ahmad; Ding Hooi Ting; … - In: Journal of vacation marketing 30 (2024) 1, pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Cover Image
The moderating role of complaint handling on brand hate in the cancel culture
Abbasi, Amir Zaib; Fayyaz, Muhammad Shahzeb; Ding Hooi Ting - In: Asia-Pacific journal of business administration 15 (2023) 1, pp. 46-71
Persistent link: https://www.econbiz.de/10013537196
Cover Image
Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali; Abbasi, Amir Zaib; Hollebeek, Linda D.; … - In: The journal of services marketing 36 (2022) 3, pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
Cover Image
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib; Tsiotsou, Rodoula H.; Khalil Hussain; … - In: Journal of retailing and consumer services 71 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
Cover Image
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad; Abbasi, Amir Zaib; Yan, Xiangbin - In: Journal of retailing and consumer services 72 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014251981
Cover Image
Attitude, repurchase intention and brand loyalty toward halal cosmetics
Khalil Hussain; Fayyaz, Muhammad Shahzeb; Shamim, Amjad; … - In: Journal of Islamic marketing 15 (2024) 2, pp. 293-313
Persistent link: https://www.econbiz.de/10014469161
Cover Image
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad; Bozkurt, Sıddık; Khan, Imran; … - In: Journal of strategic marketing 32 (2024) 3, pp. 266-288
Persistent link: https://www.econbiz.de/10014553248