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~subject:"Advertising effects"
~subject:"Designation of origin"
~type:"article"
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Advertising effects
Designation of origin
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Diamantopoulos, Adamantios
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Dens, Nathalie
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Balabanis, George
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Giraldi, Janaina de Moura Engracia
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Magnusson, Peter
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Papadopoulos, Nicolas G.
7
Sattler, Henrik
7
Sreejesh, S.
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Vashisht, Devika
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Westjohn, Stanford A.
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Chen, Chun-Chu
6
Guzman, Francisco
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Ilicic, Jasmina
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Melewar, T. C.
6
Phau, Ian
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Pike, Steven
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Stylidis, Dimitrios
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Wang, Cheng Lu
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Zdravkovic, Srdan
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Aichner, Thomas
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Bang Nguyen Viet
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Cai, Liping A.
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Erfgen, Carsten
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Romaniuk, Jenni
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Verhellen, Yann
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Völckner, Franziska
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4
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Journal of business research : JBR
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Journal of marketing communications
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Journal of travel and tourism marketing
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Tourism management : research, policies, practice
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International marketing review
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the quarterly review of marketing communications
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Journal of retailing and consumer services
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of international consumer marketing
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International journal of advertising : the review of marketing communications
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The journal of brand management : an international journal
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Journal of global marketing
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Journal of promotion management : JPM
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Psychology & marketing
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Journal of advertising research
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Marketing intelligence & planning
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Journal of promotion management : innovations in planning and applied research
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The journal of consumer marketing
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Tourism management perspectives : TMP
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European journal of marketing : EJM
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Journal of advertising : official publication of the American Academy of Advertising
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of internet marketing and advertising : IJIMA
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of international marketing
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Marketing letters : a journal of research in marketing
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Marketing : ZFP ; journal of research and management
12
International journal of hospitality management
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Journal of vacation marketing
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International business review : the official journal of the European International Business Academy
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of the Academy of Marketing Science
10
Journal of vacation marketing : an international journal
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of destination marketing & management
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Journal of hospitality marketing & management
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ECONIS (ZBW)
1,620
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1
The impact of celebrity-product incongruence on the effectiveness of product endorsement
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003768851
Saved in:
2
Brand origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
3
Dimension-based versus relation-based brand name design : a test of different psycholinguistic theories
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
Advertising and communication : proceedings 4th …
,
(pp. 110-119)
.
2005
Persistent link: https://www.econbiz.de/10003353715
Saved in:
4
Towards a better understanding of the effects of event-marketing : an empirical study on the impact of marketing events on attitude towards the brand
Mau, Gunnar
;
Weihe, Kerstin
;
Silberer, Günter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 204-211)
.
2005
Persistent link: https://www.econbiz.de/10003353803
Saved in:
5
Measuring marketing communication
Elrick, Merry
- In:
The IABC handbook of organizational communication : a …
,
(pp. 436-449)
.
2006
Persistent link: https://www.econbiz.de/10003347096
Saved in:
6
Profilierung von Marken durch Sponsoring und Ambushing : dargestellt am Beispiel der FIFA Fußball-WM 2006
Burmann, Christoph
;
Nitschke, Axel
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 155-179)
.
2006
Persistent link: https://www.econbiz.de/10003334197
Saved in:
7
The reformulation of Renault's identity since 1975
Fridenson, Patrick
- In:
Savings banks : a dynamic strategy based on a strong …
,
(pp. 32-42)
.
2006
Persistent link: https://www.econbiz.de/10003337855
Saved in:
8
Effectiveness of appellations of origin on international wine market
Malorgio, Giulio
;
Camanzi, Luca
;
Grazia, Cristina
- In:
International marketing and trade of quality food products
,
(pp. 43-59)
.
2009
Persistent link: https://www.econbiz.de/10003835777
Saved in:
9
Endorsement theory : how consumers relate to celebrity models
Marshall, Roger
;
Na, Woonbong
;
State, Gabriel
;
Deuskar, …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 564-572
Persistent link: https://www.econbiz.de/10003797982
Saved in:
10
Il made in Italy come immaginario collettivo : un modello degli investimenti in stereotipi
Bellanca, Nicolò
;
Canitano, Giovanni
- In:
Economia e politica industriale
35
(
2008
)
3
,
pp. 155-179
Persistent link: https://www.econbiz.de/10003809707
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