The reformulation of Renault's identity since 1975
Year of publication: |
2006
|
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Authors: | Fridenson, Patrick |
Published in: |
Savings banks : a dynamic strategy based on a strong identity ; 8th European Symposium on Savings Banks History, 13-14 May, 2004. - Brussels : World Savings Banks Institute. - 2006, p. 32-42
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Subject: | Régie Nationale des Usines Renault <Boulogne-Billancourt> / Recherches Art et Industrie | Unternehmenskultur | Corporate culture | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Kfz-Industrie | Automotive industry | Frankreich | France | 1975- |
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