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~subject:"Advertising effects"
~subject:"Motivation"
~subject:"Social Web"
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Rather, Raouf Ahmad
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International journal of sport management and marketing : IJSMM
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Journal of promotion management : innovations in planning and applied research
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Journal of vacation marketing
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The journal of services marketing
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ECONIS (ZBW)
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Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
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2
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib
;
Rather, Raouf Ahmad
;
Ding Hooi Ting
; …
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
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3
Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali
;
Abbasi, Amir Zaib
;
Hollebeek, Linda D.
; …
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
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4
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib
;
Tsiotsou, Rodoula H.
;
Khalil Hussain
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
Saved in:
5
The state of mind of contemporary male gym-goers : goals, inspirations and motivations
Lim, Weng Marc
;
Ding Hooi Ting
;
Shandy, Angel Merzalia
; …
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 239-256
Persistent link: https://www.econbiz.de/10009574574
Saved in:
6
Men's motivation to got to the gymnasium : a study of intrinsic and extrinsic motivation
Lim, Weng Marc
;
Ding Hooi Ting
;
Loh, Kimberley Ying-ying
; …
- In:
International journal of sport management and marketing …
13
(
2013
)
1/2
,
pp. 122-139
Persistent link: https://www.econbiz.de/10009790626
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