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~subject:"Advertising effects"
~subject:"Social Web"
~subject:"scale development"
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ECONIS (ZBW)
8
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1
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
2
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib
;
Rather, Raouf Ahmad
;
Ding Hooi Ting
; …
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Saved in:
3
Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali
;
Abbasi, Amir Zaib
;
Hollebeek, Linda D.
; …
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
Saved in:
4
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib
;
Tsiotsou, Rodoula H.
;
Khalil Hussain
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
Saved in:
5
The shopping list in goal-directed shopping : scale development and validation
Ahmed, Sohel
;
Ding Hooi Ting
- In:
The service industries journal
39
(
2019
)
5/6
,
pp. 319-342
Persistent link: https://www.econbiz.de/10012203302
Saved in:
6
Shopping cues : conceptualization, scale development, and validation
Ahmed, Sohel
;
Ding Hooi Ting
- In:
International journal of market research
62
(
2020
)
1
,
pp. 95-112
Persistent link: https://www.econbiz.de/10012173371
Saved in:
7
Anticipated emotion in planned versus unplanned purchase : scale development and validation
Ahmed, Sohel
;
Ding Hooi Ting
- In:
The service industries journal
43
(
2023
)
1/2
,
pp. 104-123
Persistent link: https://www.econbiz.de/10013540915
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
;
Sharif, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
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