Shopping cues : conceptualization, scale development, and validation
Year of publication: |
2020
|
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Authors: | Ahmed, Sohel ; Ding Hooi Ting |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 1, p. 95-112
|
Subject: | in-store marketing | scale development | shopper behavior | shopping cues | situational variables | store environment | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Online-Handel | Online retailing | Dienstleistungsqualität | Service quality |
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