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~subject:"Advertising effects"
~subject:"Theorie"
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Advertising effects
Theorie
Konsumentenverhalten
79,055
Consumer behaviour
78,623
Theory
9,638
Brand management
9,376
Markenführung
9,375
Markenartikel
9,114
Youth
9,036
Beziehungsmarketing
8,935
Jugendliche
8,927
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8,922
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8,020
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7,257
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7,208
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6,219
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5,813
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5,523
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4,570
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4,515
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4,489
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4,365
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4,316
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4,314
Retail trade
4,266
Werbewirkung
3,749
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
Werbung
3,232
Emotion
3,189
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3,108
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Gierl, Heribert
38
Huber, Frank
33
Bauer, Hans H.
32
Anderson, Simon P.
28
Hruschka, Harald
27
Sattler, Henrik
26
Pelsmacker, Patrick de
25
Esch, Franz-Rudolf
23
Kerschbamer, Rudolf
23
Peitz, Martin
23
Inderst, Roman
22
Septianto, Felix
22
Mullainathan, Sendhil
21
Sheth, Jagdish N.
20
Sutter, Matthias
20
Dens, Nathalie
19
Diehl, Sandra
19
Fishman, Arthur
19
Franses, Philip Hans
19
Gröppel-Klein, Andrea
19
Janssen, Maarten C. W.
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Hildebrandt, Lutz
18
Matsushima, Noriaki
18
Moraga-González, José Luis
18
Herweg, Fabian
17
Vermeulen, Frederic
17
Dellaert, Benedict G. C.
16
Weinberg, Peter
16
Armstrong, Mark
15
Helm, Roland
15
Herrmann, Andreas
15
Karle, Heiko
15
Samuelson, Larry
15
Boztuğ, Yasemin
14
Chen, Yongmin
14
Eisend, Martin
14
Grunert, Klaus G.
14
Ikeda, Shinsuke
14
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National Bureau of Economic Research
108
Springer Fachmedien Wiesbaden
14
INSEAD
9
European University Institute / Department of Economics
8
Fördergesellschaft Marketing an der Universität Augsburg
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
American Marketing Association
5
Deutschland / Bundeswehr / Universität Hamburg
4
Erasmus Research Institute of Management
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
Center for Economic Research <Tilburg>
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Instituto Valenciano de Investigaciones Económicas
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Robert Schuman Centre for Advanced Studies
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
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Umeå universitet
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University of Waterloo / Department of Economics
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Books on Demand GmbH <Norderstedt>
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Christian-Albrechts-Universität zu Kiel
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Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
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Edward Elgar Publishing
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European Marketing Academy
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Helmut-Schmidt-Universität
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Institut für Markt- und Distributionsforschung <Köln>
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Institut für Weltwirtschaft
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International Association for Research in Economic Psychology
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International Telecommunications Society
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Maastricht Research School of Economics of Technology and Organizations
2
Macquarie University / Department of Business
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Shaker Verlag
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
Umeå Universitet / Institutionen för Nationalekonomi
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Oxford / Institute of Economics and Statistics
2
University of Warwick / Department of Economics
2
Universität Mannheim
2
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Journal of business research : JBR
204
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
133
Journal of retailing and consumer services
117
NBER working paper series
107
Working paper / National Bureau of Economic Research, Inc.
105
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
96
NBER Working Paper
95
International journal of advertising : the quarterly review of marketing communications
94
Management science : journal of the Institute for Operations Research and the Management Sciences
92
Discussion paper / Centre for Economic Policy Research
80
Psychology & marketing
77
Journal of promotion management : JPM
68
Journal of promotion management : innovations in planning and applied research
68
International journal of industrial organization
67
Journal of marketing research : JMR
65
Europäische Hochschulschriften / 5
64
Marketing letters : a journal of research in marketing
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of advertising research
62
Economics letters
61
Gabler Edition Wissenschaft
61
European journal of operational research : EJOR
60
SpringerLink / Bücher
60
Journal of economic psychology : research in economic psychology and behavioral economics
58
Journal of economic behavior & organization : JEBO
56
Journal of advertising : official publication of the American Academy of Advertising
53
International journal of internet marketing and advertising : IJIMA
52
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
CESifo working papers
49
European journal of marketing : EJM
48
The journal of product & brand management
47
Marketing : ZFP ; journal of research and management
45
Journal of consumer research : JCR ; an interdisciplinary bimonthly
44
The American economic review
43
Discussion paper / Tinbergen Institute
38
Discussion papers / CEPR
37
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Applied economics
34
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ECONIS (ZBW)
13,202
EconStor
162
USB Cologne (EcoSocSci)
18
OLC EcoSci
1
Showing
1
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13,383
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date (oldest first)
1
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
2
How does visual merchandising in
fashion
retail stores affect consumers'
brand
attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
3
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
4
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
5
The strengths of
fashion
film series : the effects on character empathy and
brand
anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
6
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
7
An expansion of the
brand
and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
8
Youth
identity ownership from a
fashion
marketing perspective
Cassidy, Tracy Diane
;
Schijndel, Hannah van
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10009232531
Saved in:
9
Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas
-
1994
Persistent link: https://www.econbiz.de/10000374649
Saved in:
10
Jugendliche
als Zielgruppe : Bedeutung jugendlicher Kunden für das Marketing
Diekhof, Andrea
-
1999
Persistent link: https://www.econbiz.de/10001381954
Saved in:
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