//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Mobile banking : proposition o...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
54,392
Konsumentenverhalten
54,329
Brasilien
17,768
Brazil
13,077
Beziehungsmarketing
7,389
Relationship marketing
7,386
Brand management
6,201
Markenführung
6,201
Brand image
5,666
Markenimage
5,665
Customer satisfaction
4,910
Kundenzufriedenheit
4,906
Theory
4,904
Theorie
4,897
Online-Handel
4,394
Online retailing
4,389
Social Web
4,130
Social web
4,129
Dienstleistungsqualität
3,982
Service quality
3,982
USA
3,816
United States
3,800
Internet marketing
3,797
Online-Marketing
3,792
Brand
3,455
Markenartikel
3,406
Innovation adoption
3,398
Innovationsakzeptanz
3,350
Einzelhandel
3,157
Retail trade
3,153
E-commerce
2,949
Electronic Commerce
2,934
Werbewirkung
2,859
Emotion
2,692
Electronic Banking
2,424
Electronic banking
2,422
Virales Marketing
2,349
Viral marketing
2,348
Experiment
2,311
more ...
less ...
Online availability
All
Undetermined
1,666
Free
217
Type of publication
All
Article
Book / Working Paper
668
Journal
2
Type of publication (narrower categories)
All
Article in journal
2,710
Aufsatz in Zeitschrift
2,710
Aufsatz im Buch
135
Book section
135
Conference paper
22
Konferenzbeitrag
22
Reprint
5
Case study
3
Fallstudie
3
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
2,809
German
49
Author
All
Gierl, Heribert
24
Pelsmacker, Patrick de
21
Dens, Nathalie
19
Septianto, Felix
18
Diehl, Sandra
13
Muehling, Darrel D.
12
Eisend, Martin
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Pauwels, Koen
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Choi, Yung Kyun
9
Dahlén, Micael
9
Evans, Nathaniel J.
9
Naderer, Brigitte
9
Reijmersdal, Eva A. van
9
Stafford, Marla Royne
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Chan, Kara
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Kareklas, Ioannis
8
Mueller, Barbara
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
Bae, Mikyeung
7
Chang, Chun-Tuan
7
Esch, Franz-Rudolf
7
Hatzithomas, Leonidas
7
Jeong, EunHa
7
Kim, Kacy K.
7
more ...
less ...
Published in...
All
Journal of business research : JBR
140
International journal of advertising : the review of marketing communications
138
Journal of marketing communications
130
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
68
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
59
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Health marketing quarterly
27
The journal of consumer marketing
27
Asia Pacific journal of marketing and logistics
26
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Marketing : ZFP ; journal of research and management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of global marketing
19
Young consumers : insight and ideas for responsible marketers
18
Journal of consumer behaviour : an international research review
17
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
more ...
less ...
Source
All
ECONIS (ZBW)
2,858
Showing
1
-
10
of
2,858
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mobile advertising : a review of the literature
Billore, Aditya
;
Sadh, Ashish
- In:
The marketing review
15
(
2015
)
2
,
pp. 161-183
Persistent link: https://www.econbiz.de/10011504713
Saved in:
2
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
3
Impact of entertainment motivational drivers on user acceptance of online social network banner advertising : a gratification perspective
Mir, Imran Anwar
- In:
Zagreb international review of economics & business
20
(
2017
)
1
,
pp. 19-47
Persistent link: https://www.econbiz.de/10011752802
Saved in:
4
Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising : empirical evidence using SEM-PLS
Al Khasawneh, Mohammad Hamdi
;
Shuhaiber, Ahmed
- In:
International journal of business information systems : …
27
(
2018
)
3
,
pp. 298-330
Persistent link: https://www.econbiz.de/10011849506
Saved in:
5
The effects of digital media advertising content on message acceptance or rejection : brand trust as a moderating factor
Pintado, Teresa
;
Sanchez, Joaquin
;
Carcelén, Sonia
; …
- In:
Journal of internet commerce
16
(
2017
)
4
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011804517
Saved in:
6
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
7
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
8
Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
9
The role of attitude toward chatbots and privacy concern on the relationship between attitude toward mobile advertising and behavioral intent to use chatbots
De Cosmo, Lucrezia Maria
;
Piper, Luigi
;
Di Vittorio, Arianna
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 83-102
Persistent link: https://www.econbiz.de/10012583872
Saved in:
10
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->