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~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
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Advertising effects
Consumer behaviour
49,657
Konsumentenverhalten
49,654
Emotion
7,082
Relationship marketing
7,007
Beziehungsmarketing
7,006
Brand management
5,880
Markenführung
5,880
Brand image
5,431
Markenimage
5,431
Customer satisfaction
4,887
Kundenzufriedenheit
4,886
Online retailing
4,066
Online-Handel
4,066
Dienstleistungsqualität
3,882
Service quality
3,882
Theory
3,798
Theorie
3,794
Social Web
3,773
Social web
3,773
Internet marketing
3,586
Online-Marketing
3,585
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3,235
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3,224
Brand
3,203
Markenartikel
3,153
Einzelhandel
2,944
Retail trade
2,942
Werbewirkung
2,811
E-commerce
2,519
Electronic Commerce
2,508
Experiment
2,452
Viral marketing
2,302
Virales Marketing
2,302
Advertising
2,161
Werbung
2,140
Confidence
2,071
Vertrauen
2,068
Personality psychology
1,900
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1,900
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30
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Pelsmacker, Patrick de
23
Gierl, Heribert
21
Dens, Nathalie
20
Septianto, Felix
19
Dahlén, Micael
11
Eisend, Martin
11
Matthes, Jörg
11
Muehling, Darrel D.
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bellman, Steven
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Pauwels, Koen
10
Phau, Ian
10
Rosengren, Sara
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Naderer, Brigitte
9
Reijmersdal, Eva A. van
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Stafford, Marla Royne
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
Bae, Mikyeung
7
Chan, Kara
7
Chang, Chun-Tuan
7
Hatzithomas, Leonidas
7
Jeong, EunHa
7
Kareklas, Ioannis
7
Kim, Kacy K.
7
Sar, Sela
7
Smit, Edith G.
7
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European Advertising Academy
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
145
International journal of advertising : the review of marketing communications
137
Journal of marketing communications
136
International journal of advertising : the quarterly review of marketing communications
93
Journal of advertising research
72
Journal of retailing and consumer services
69
Journal of promotion management : innovations in planning and applied research
67
Journal of promotion management : JPM
63
Psychology & marketing
63
Journal of advertising : official publication of the American Academy of Advertising
53
International journal of internet marketing and advertising : IJIMA
52
Journal of marketing research : JMR
40
Marketing letters : a journal of research in marketing
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
35
The journal of product & brand management
33
Journal of current issues and research in advertising : JCIRA
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Asia Pacific journal of marketing and logistics
28
Health marketing quarterly
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of brand management : an international journal
26
International journal of hospitality management
25
Marketing : ZFP ; journal of research and management
25
Journal of current issues and research in advertising
23
Marketing intelligence & planning
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
European journal of marketing
20
Journal of marketing
20
Journal of consumer behaviour : an international research review
19
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
2,810
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2,810
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date (oldest first)
1
The influence of ad-evoked
feelings
on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
2
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
3
Emotion
induction in click intention of picture advertisement : a field examination
Wu, ChienHsing
;
Sundiman, Didi
;
Kao, Shu-Chen
;
Chen, …
- In:
Journal of internet commerce
17
(
2018
)
4
,
pp. 356-382
Persistent link: https://www.econbiz.de/10011987500
Saved in:
4
Modelling consumer responses to advertising slogans through artificial neural networks
Wang, Wan-Chen
;
Silva, Maria Manuela Santos
;
Moutinho, Luiz
- In:
International journal of business and economics
15
(
2016
)
2
,
pp. 89-116
Persistent link: https://www.econbiz.de/10011612049
Saved in:
5
Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words
Salgado-Montejo, Alejandro
;
Velasco, Carlos
;
Olier, …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 635-649
Persistent link: https://www.econbiz.de/10010462628
Saved in:
6
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
7
Consumer attitude formation from eWOM : interplay between cognition and affect
Kim, Jinsoo
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
Saved in:
8
The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang
;
Yang, Yi
;
Wang, Qi
;
Ma, Quingguo
- In:
Enterprise information systems
8
(
2014
)
5
,
pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
Saved in:
9
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
10
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
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