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~subject:"Advertising effects"
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Advertising effects
Werbung
13,774
Advertising
9,708
Verhalten
4,736
Behaviour
4,137
Konsumentenverhalten
3,905
Consumer behaviour
3,897
Werbewirkung
3,763
Verbrauch
3,070
Theorie
2,663
Theory
2,612
Consumption
2,591
Konsum
2,591
Online-Marketing
1,770
Internet marketing
1,764
USA
1,683
Deutschland
1,590
United States
1,429
Germany
877
Marketing
867
Private consumption
845
Privater Konsum
845
Erfolg
829
Markenführung
752
Brand management
748
Experiment
705
Verhaltensökonomik
680
Behavioral economics
673
Marketingmanagement
656
advertising
640
Marketing management
637
Social Web
570
Social web
569
Ethik
559
Ethics
541
Vereinigte Staaten
509
Preismanagement
474
Pricing strategy
474
Markenimage
469
Wettbewerb
463
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Pelsmacker, Patrick de
19
Eisend, Martin
18
Gierl, Heribert
17
Rosengren, Sara
16
Septianto, Felix
16
Diehl, Sandra
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Stafford, Marla Royne
13
Taylor, Charles Raymond
13
Dens, Nathalie
11
Rozendaal, Esther
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Wilson, Rick T.
11
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Reijmersdal, Eva A. van
10
Sayedi, Amin
10
Buijzen, Moniek
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Weinberger, Marc G.
9
Wu, Linwan
9
Bellman, Steven
8
Campbell, Colin L.
8
Okazaki, Shintaro
8
Poels, Karolien
8
Zúñiga, Miguel Ángel
8
Chang, Chingching
7
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National Bureau of Economic Research
10
Springer Fachmedien Wiesbaden
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
IP Deutschland GmbH <Köln>
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
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Published in...
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International journal of advertising : the review of marketing communications
157
International journal of advertising : the quarterly review of marketing communications
123
Journal of business research : JBR
112
Journal of marketing communications
108
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Journal of promotion management : innovations in planning and applied research
55
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
41
International journal of internet marketing and advertising : IJIMA
39
Journal of current issues and research in advertising : JCIRA
35
Journal of retailing and consumer services
34
European journal of marketing : EJM
33
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of marketing research : JMR
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Journal of advertising
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
SpringerLink / Bücher
16
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
13
Journal of the Academy of Marketing Science
12
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ECONIS (ZBW)
3,709
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1
On the determination of advertising effectiveness : An empirical study of the German cigarette market
Reuijl, Jan C.
-
1982
Persistent link: https://www.econbiz.de/10000559524
Saved in:
2
Identifying the extensive and intensive effects of generic advertising on the household demand for fluid milk and cheese
Schmit, Todd M.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001583653
Saved in:
3
Impact of generic milk advertising on New York State markets, 1986 - 2000
Kaiser, Harry M.
;
Chung, Chanjin
-
2002
Persistent link: https://www.econbiz.de/10001674332
Saved in:
4
Measuring the impacts of generic fluid milk and cheese advertising : a time-varying parameter application
Schmit, Todd M.
;
Kaiser, Harry M.
-
2002
Persistent link: https://www.econbiz.de/10001766787
Saved in:
5
Measuring the impacts of generic fluid milk and dairy marketing
Kaiser, Harry M.
(
contributor
);
Dong, Diansheng
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003375644
Saved in:
6
Advertising to reduce meat consumption : positive framing versus negative framing effects on attention
Zunckel, Caitlin
;
Pillay, Pragasen
;
Drummond, Mark Hamilton
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 609-630
Persistent link: https://www.econbiz.de/10014426718
Saved in:
7
The first-person effect of anti-panhandling public service announcement messages on promotional behaviors and donation intentions
Lim, Joon Soo
;
Lee, Jiyoung
;
Lim, Sung Soo
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 207-232
Persistent link: https://www.econbiz.de/10012179118
Saved in:
8
Children's emergent preferences for soft drinks : stimulus-equivalence and transfer
Smeets, Paul M.
;
Barnes-Holmes, Dermot
- In:
Journal of economic psychology : research in economic …
24
(
2003
)
5
,
pp. 603-618
Persistent link: https://www.econbiz.de/10001800929
Saved in:
9
Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van
(
contributor
);
Donkers, Bas
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003791622
Saved in:
10
A pictorial attitude IAT as a measure of implicit motives
Slabbinck, Hendrik
;
De Houwer, Jan
;
Van Kenhove, Patrick
-
2011
-
pre-peer reviewed vers.
Persistent link: https://www.econbiz.de/10009009171
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