The first-person effect of anti-panhandling public service announcement messages on promotional behaviors and donation intentions
Joon Soo Lim, Jiyoung Lee, and Sung Soo Lim
| Year of publication: |
2020
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|---|---|
| Authors: | Lim, Joon Soo ; Lee, Jiyoung ; Lim, Sung Soo |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 2, p. 207-232
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| Subject: | donation | message desirability | promotional behavior | PSA | third-person effect | word-of-mouth behavior | Fundraising | Werbewirkung | Advertising effects | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Experiment | Verhalten | Behaviour | Social Marketing | Social marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2019.1699625 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179118