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~subject:"Advertising effects"
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Advertising effects
Recht
32,006
Deutschland
17,842
Werbung
13,790
Advertising
9,783
Marketing
6,776
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5,099
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Pelsmacker, Patrick de
19
Eisend, Martin
18
Diehl, Sandra
17
Gierl, Heribert
17
Septianto, Felix
17
Rosengren, Sara
16
Dahlén, Micael
14
Kaiser, Harry M.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Stafford, Marla Royne
13
Taylor, Charles Raymond
13
Dens, Nathalie
11
Rozendaal, Esther
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Wilson, Rick T.
11
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Huber, Frank
10
Malik, Garima
10
Mueller, Barbara
10
Reijmersdal, Eva A. van
10
Sayedi, Amin
10
Bauer, Hans H.
9
Buijzen, Moniek
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Weinberger, Marc G.
9
Wu, Linwan
9
Bellman, Steven
8
Campbell, Colin L.
8
Okazaki, Shintaro
8
Poels, Karolien
8
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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Springer Gabler <Firma>
3
Technische Universität Braunschweig
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
Deutsche Werbewissenschaftliche Gesellschaft
2
European Advertising Academy
2
Helmut-Schmidt-Universität
2
IGI Global
2
IP Deutschland GmbH <Köln>
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Shaker Verlag
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Leuphana Universität Lüneburg
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
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International journal of advertising : the review of marketing communications
157
International journal of advertising : the quarterly review of marketing communications
123
Journal of business research : JBR
112
Journal of marketing communications
108
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Journal of promotion management : innovations in planning and applied research
54
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
SpringerLink / Bücher
47
Psychology & marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of current issues and research in advertising : JCIRA
35
Journal of retailing and consumer services
34
European journal of marketing : EJM
33
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Gabler Edition Wissenschaft
22
Journal of advertising
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Research
14
Australasian marketing journal
13
International journal of hospitality management
13
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ECONIS (ZBW)
3,924
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1
Journal of advertising research
New York, NY : Foundation
-
1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10000356956
Saved in:
2
Structural changes in a complex system : a chaos-analytic study of a nonlinear advertising policy
Luhta, Irma
-
1997
Persistent link: https://www.econbiz.de/10000632941
Saved in:
3
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die
Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
Saved in:
4
Die
Werbung
ist tot - lang lebe die
Werbung
: [über 200 Kampagnen für moderne Märkte]
Himpe, Tom
-
2006
Persistent link: https://www.econbiz.de/10003323128
Saved in:
5
International advertising and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
Saved in:
6
Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
Saved in:
7
Relevanz von Werbeeinstellungen zur Kontrolle langfristiger Werbewirkung im Fall etablierter Konsumgütermarken
Schlichthorst, Marisa
-
2006
bezüglich der
Werbung
eine bedeutendere Rolle für die Beeinflussung des Kaufverhaltens als die Werbeeinstellung und eignen sich …
Persistent link: https://www.econbiz.de/10003428351
Saved in:
8
Portfolio-
Werbung
als Technik des Impression Management : eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen
Brunner, Christian Boris
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003971589
Saved in:
9
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die
Werbung
Esch, Franz-Rudolf
-
1998
Persistent link: https://www.econbiz.de/10008729634
Saved in:
10
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
Saved in:
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