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~subject:"Advertising effects"
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Situational effects of adverti...
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Advertising effects
1985
2,149
Wirtschaftspsychologie
1,904
Economic psychology
1,657
Werbepsychologie
1,175
Psychology of advertising
1,054
Theorie
807
Theory
806
Konsumentenverhalten
602
Consumer behaviour
599
Behavioral economics
435
Verhaltensökonomik
435
Werbewirkung
415
USA
411
United States
402
Psychologie
352
Deutschland
301
Werbung
301
Germany
288
Psychology
277
Advertising
261
Persönlichkeitspsychologie
163
Personality psychology
161
Frankreich
155
France
153
Arbeitspsychologie
143
Emotion
140
Experiment
138
Organizational psychology
138
Markenführung
126
Brand management
125
EU countries
119
EU-Staaten
119
Sowjetunion
117
USSR
117
Marketing
113
Markenimage
105
Cognition
100
Kognition
100
Sozialpsychologie
98
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34
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30
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30
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24
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24
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24
Collection of articles of several authors
11
Sammelwerk
11
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8
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8
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8
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3
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2
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2
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2
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2
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2
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English
319
German
74
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1
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1
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Zinman, Jonathan
8
Gierl, Heribert
7
Karlan, Dean
7
Alan, Sule
6
Esch, Franz-Rudolf
6
Pelsmacker, Patrick de
6
Praxmarer-Carus, Sandra
5
Cemalcılar, Mehmet
4
Galasso, Vincenzo
4
Häusel, Hans-Georg
4
Langner, Tobias
4
Nannicini, Tommaso
4
Septianto, Felix
4
Yoon, Sukki
4
Chang, Chingching
3
Cornwell, T. Bettina
3
Fennis, Bob Michaël
3
Kim, Dong Hoo
3
Kim, Kacy K.
3
Nelson, Michelle R.
3
Noel, Hayden
3
Rempel, Jan Eric
3
Rosengren, Sara
3
Stroebe, Wolfgang
3
Wu, Linwan
3
Yoon, Hye Jin
3
Alexandris, Kostas
2
Allexi, Katia
2
Ambler, Tim
2
Bakir, Aysen
2
Bart, Yakov
2
Berger, Jonah
2
Bertrand, Marianne
2
Bhatnagar, Namita
2
Brune, Philipp
2
Buijzen, Moniek
2
Bursztyn, Leonardo
2
Cantoni, Davide
2
Chattopadhyay, Amitava
2
Choi, Jieun
2
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Springer Fachmedien Wiesbaden
4
National Bureau of Economic Research
2
Chambre de commerce et d'industrie de Paris
1
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
NetLibrary, Inc
1
Shaker Verlag
1
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Journal of advertising : official publication of the American Academy of Advertising
29
Psychology & marketing
24
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
17
International journal of advertising : the review of marketing communications
16
Journal of business research : JBR
11
Selling modernity : advertising in twentieth-century Germany
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of promotion management : JPM
6
Marketing : ZFP ; journal of research and management
6
SpringerLink / Bücher
5
Berichte aus der Betriebswirtschaft
4
Faculty & research / Insead : working paper series
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing communications
4
Journal of marketing theory and practice
4
Journal of retailing and consumer services
4
Discussion paper / Centre for Economic Policy Research
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of hospitality management
3
Journal of global marketing
3
Marketing letters : a journal of research in marketing
3
Research
3
Administrative Sciences : open access journal
2
BREAD working paper
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Discussion papers
2
Europäische Hochschulschriften / 5
2
Forschungsgruppe Konsum und Verhalten
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Health marketing quarterly
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of sports marketing & sponsorship
2
Journal of consumer behaviour : an international research review
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : innovations in planning and applied research
2
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ECONIS (ZBW)
396
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1
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
Saved in:
2
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
3
Intensität der Werbeforschung grosser Werbetreibender : eine empirische Untersuchung
Felser, Peter
-
1991
Persistent link: https://www.econbiz.de/10000875480
Saved in:
4
Werbemittelgestaltung im vorökonomischen Werbewirkungsprozeß : metaanalytische Befunde
Mäßen, Andrea
-
1998
Persistent link: https://www.econbiz.de/10000978600
Saved in:
5
Emotionale Anzeigen- und Direktwerbung im Investitionsgüterbereich : eine exploratorische Studie zu den Einsatzmöglichkeiten von Erlebniswerten in der Investitionsgüterwerbung
Lasogga, Frank
-
1998
Persistent link: https://www.econbiz.de/10000989327
Saved in:
6
Einflüsse der Stimmung auf Werbewirkungen
Jaekel, Michael
-
1997
Persistent link: https://www.econbiz.de/10000971499
Saved in:
7
Erlebniswelten und Stimmungen in der Anzeigenwerbung : Analyse emotionaler Werbebotschaften
Woll, Erika
-
1997
Persistent link: https://www.econbiz.de/10000972016
Saved in:
8
Market reactions to integrated communication
Esch, Franz-Rudolf
- In:
New developments and approaches in consumer behavior …
,
(pp. 90-111)
.
1998
Persistent link: https://www.econbiz.de/10001299797
Saved in:
9
Fernsehwerbung : theoretische Analysen und empirische Befunde
Friedrichsen, Mike
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001406293
Saved in:
10
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
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