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Sport league website : an effective marketing communication tool for corporate sponsors

Kim, Doyeop; Walker, Matthew; Heo, Jun; Koo, Gi-Yong - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 314-327

Persistent link: https://www.econbiz.de/10011781803

Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers

Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106

Persistent link: https://www.econbiz.de/10010258211

A contingent valuation of the 2012 London Olympic Games : a regional perspective

Walton, Harry; Longo, Alberto; Dawson, Peter - In: Journal of sports economics 9 (2008) 3, pp. 304-317

Persistent link: https://www.econbiz.de/10003732854

Branding, Sponsorship and Advertising in the Barclays Premier League

Sosnovskikh, Sergey - 2017

This research aims to investigate the influence of the Barclays Premier League sponsors on the football spectators. It evaluates different types of advertising in football industry and analyses football clubs and players as brands, their attractiveness for the sponsors and seeks to understand...

Persistent link: https://www.econbiz.de/10014123218

Imageeffekte von Sportgroßveranstaltungen: Möglichkeiten und Grenzen der Messung

Maennig, Wolfgang; Feddersen, Arne - In: Regional- und sportökonomische Aspekte von …, (pp. 101-121). 2002

Persistent link: https://www.econbiz.de/10001770358

Effects of sport event satisfaction on team identification and revisit intent

Lee, Joon Sung; Kang, Joon Ho - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 4, pp. 225-234

Persistent link: https://www.econbiz.de/10011415233

Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption

Hing, Nerilee; Lamont, Matthew; Vitartas, Peter; Fink, Elian - In: Journal of business research : JBR 68 (2015) 10, pp. 2057-2066

Persistent link: https://www.econbiz.de/10011373169

Sponsor-event congruence effects : the moderating role of sport involvement and mediating role of sponsor attitudes

Koo, Jakeun; Lee, Younghan - In: Sport management review 22 (2019) 2, pp. 222-234

Persistent link: https://www.econbiz.de/10012013991

Fantasy millionaires : identifying at-risk consumers based on motivation

Drayer, Joris; Dwyer, Brendan; Shapiro, Stephen L. - In: Journal of sport management : the official journal of … 33 (2019) 1, pp. 37-49

Persistent link: https://www.econbiz.de/10011996197

Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness

Tzoumaka, Eugenia; Tsiotsou, Rodoula H.; Siomkos, George J. - In: Journal of marketing communications 22 (2016) 3, pp. 307-326

Persistent link: https://www.econbiz.de/10011613174

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