A contingent valuation of the 2012 London Olympic Games : a regional perspective
Year of publication: |
2008
|
---|---|
Authors: | Walton, Harry ; Longo, Alberto ; Dawson, Peter |
Published in: |
Journal of sports economics. - Thousand Oaks, Calif. : Sage, ISSN 1527-0025, ZDB-ID 2006891-8. - Vol. 9.2008, 3, p. 304-317
|
Subject: | Profisport | Professional sports | Großveranstaltung | Big event | Sportmarketing | Sports marketing | Werbewirkung | Advertising effects | Immaterielle Güter | Intangible goods | Befragung | Interview | Zahlungsbereitschaftsanalyse | Willingness to pay | Großbritannien | United Kingdom |
-
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm, (2008)
-
Vincent, John, (2007)
-
Ambush marketing in Poland before the 2012 European Football Championship
Gębarowki, Marcin, (2013)
- More ...
-
A Contingent Valuation of the 2012 London Olympic Games
Walton, Harry, (2008)
-
German Wage Underpayment: An Investigation into Labor Market Inefficiency and Discrimination
Dawson, Peter, (2001)
-
The 2004 Olympic Games Announcement and Its Effect on the Athens and Milan Stock Exchanges
Veraros, Nikolaos, (2004)
- More ...