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Marketing, sales promotion, and advertising
Nolan, Carroll Anthony - 1965 - 7th ed
Persistent link: https://www.econbiz.de/10000541597
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Advertising theory and practice
Sandage, C. H.; Fryburger, Vernon; Rotzoll, Kim B. - 1979 - 10. ed.
Persistent link: https://www.econbiz.de/10000051864
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On the determination of advertising effectiveness : an empirical study of the German cigarette market ; [Mit holl. Zsfassung.]
Reuijl, Jan Christoffel - 1982
Persistent link: https://www.econbiz.de/10000014635
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Advertising
Cohen, Dorothy - 1972
Persistent link: https://www.econbiz.de/10000674669
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Advertising : creative communication with consumers
Hepner, Harry Walker - 1964 - 4 ed.
Persistent link: https://www.econbiz.de/10000674672
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Advertising
Mandell, Maurice Ira - 1968
Persistent link: https://www.econbiz.de/10000568063
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Advertising
Longman, Kenneth A. - 1971
Persistent link: https://www.econbiz.de/10000576373
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Effect of an advertising campaign on hot cocoa consumption
Clarke, James Harris - 1969
Persistent link: https://www.econbiz.de/10002004965
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Estimating consumer responsiveness to advertising repetition
Moult, William Hudson - 1982
Persistent link: https://www.econbiz.de/10002511690
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Advertising
Mandell, Maurice I. - 1974 - 2. ed.
Persistent link: https://www.econbiz.de/10002432114