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~subject:"Advertising effects"
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Advertising effects
Brand management
17,666
Markenführung
17,252
Brand image
11,164
Markenimage
11,050
Consumer behaviour
10,206
Konsumentenverhalten
10,112
Markenartikel
9,240
Brand
8,200
Relationship marketing
3,085
Beziehungsmarketing
3,078
Markenpolitik
2,474
Social Web
2,079
Social web
2,076
Deutschland
1,909
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1,841
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1,817
Marketingmanagement
1,688
Marketing management
1,669
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1,605
Werbewirkung
1,572
Theorie
1,383
Theory
1,372
Marketing
1,260
Luxury goods
1,142
USA
1,141
Luxusgüter
1,140
United States
1,110
Werbung
1,084
Herkunftsbezeichnung
1,033
Advertising
1,031
Designation of origin
1,030
Corporate reputation
993
Firmenimage
991
Customer satisfaction
965
Kundenzufriedenheit
947
Tourismusmarketing
902
Tourism marketing
900
Einzelhandel
856
Handelsmarke
837
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1,384
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165
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Esch, Franz-Rudolf
17
Pelsmacker, Patrick de
17
Dens, Nathalie
14
Bauer, Hans H.
13
Gierl, Heribert
13
Draganska, Michaela
8
Huber, Frank
8
Klapper, Daniel
8
Romaniuk, Jenni
8
Sreejesh, S.
8
Brunner, Christian Boris
7
Matthes, Jörg
7
Muehling, Darrel D.
7
Roy, Subhadip
7
Septianto, Felix
7
Vashisht, Devika
7
Erfgen, Carsten
6
Ko, Eunju
6
Langner, Tobias
6
Mäder, Ralf
6
Pauwels, Koen
6
Rosengren, Sara
6
Srivastava, R. K.
6
Bellman, Steven
5
Buijzen, Moniek
5
Clark, C. Robert
5
Doraszelski, Ulrich
5
Hayes, Jameson L.
5
Hudders, Liselot
5
Ilicic, Jasmina
5
Ketelaar, Paul E.
5
King, Stephen
5
Kulczynski, Alicia
5
Reijmersdal, Eva A. van
5
Rozendaal, Esther
5
Sattler, Henrik
5
Srinivasan, Shuba
5
Vanhuele, Marc
5
Verhellen, Yann
5
Wilbur, Kenneth C.
5
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Springer Fachmedien Wiesbaden
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2
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Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Peter Lang AG
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Universität Mannheim
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
57
Journal of marketing communications
52
International journal of advertising : the review of marketing communications
51
International journal of advertising : the quarterly review of marketing communications
46
Journal of advertising research
35
The journal of product & brand management
35
Journal of promotion management : JPM
32
Psychology & marketing
32
Journal of advertising : official publication of the American Academy of Advertising
26
The journal of brand management : an international journal
26
Journal of promotion management : innovations in planning and applied research
23
Journal of retailing and consumer services
22
International journal of internet marketing and advertising : IJIMA
21
SpringerLink / Bücher
20
Marketing : ZFP ; journal of research and management
19
Marketing letters : a journal of research in marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of marketing : EJM
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Marketing intelligence & planning
13
Asia Pacific journal of marketing and logistics
12
International journal of sports marketing & sponsorship
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of hospitality management
10
Journal of global marketing
10
Journal of marketing research : JMR
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
9
The journal of consumer marketing
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of marketing
8
Journal of marketing management : MM
8
Springer eBook Collection / Business and Economics
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Journal of current issues and research in advertising : JCIRA
7
Journal of strategic marketing
7
Research
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
7
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ECONIS (ZBW)
1,548
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1
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date (oldest first)
1
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
2
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
3
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
4
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
5
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
6
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
7
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
8
Social networking the
brand
: an exploration of the drivers of
brand
image in the South African beer market
Beneke, Justin
;
Blampied, Simon
;
Miszczak, Sonia
; …
- In:
Journal of food products marketing
20
(
2014
)
4
,
pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
Saved in:
9
A study on the effects of branding on customer buying behavior with special reference to apparel
brand
in Ranchi
Ghosh, Durga
- In:
GITAM journal of management : a quarterly publication …
18
(
2020
)
4
,
pp. 37-54
Persistent link: https://www.econbiz.de/10013187310
Saved in:
10
The antecedents and consequences of
brand
experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
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