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Der Einfluss von persönlichen Netzwerken auf die Adoption von Innovationen
Kuhlmann, Jan - 2008
Persistent link: https://www.econbiz.de/10003725674
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Der Einfluss von persönlichen Netzwerken auf die Adoption von Innovationen
Kuhlmann, Jan - 2008
Persistent link: https://www.econbiz.de/10009010433
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How the public views hospital advertising : an empirical analysis
Moser, H. R.; Freeman, Gordon L. - In: Journal of medical marketing : device, diagnostic and … 11 (2011) 4, pp. 320-330
Persistent link: https://www.econbiz.de/10009547584
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An empirical analysis of the public's attitudes toward advertising hospital services : a comparative cross-sectional study
Moser, H. R.; Freeman, Gordon L. - In: Health marketing quarterly 31 (2014) 1, pp. 13-30
Persistent link: https://www.econbiz.de/10010362783
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The Impact of Hospital Advertising on Patient Demand and Health Outcomes
Kim, Tongil "TI" - 2019
Does hospital advertising influence patient choice and health outcomes? We examine more than 220,000 individual patient … advertising; seeing a television advertisement for a given hospital makes a patient more likely to select that hospital. We also … advertisements. Our demand model allows us to study the impact of a ban on hospital advertising, which has been recently considered …
Persistent link: https://www.econbiz.de/10012903150
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"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang; Liu, Hongju; Kalwani, Manohar U. - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
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Multi-click attribution in sponsored search advertising : an empirical study in hospitality industry
Anderson, Chris K.; Cheng, Ming - In: Cornell hospitality quarterly : CQ 58 (2017) 3, pp. 253-262
Persistent link: https://www.econbiz.de/10011736828
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Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz; Kowalczuk, Martyna - In: International journal of management and economics 44 (2014), pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
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Advertising functional foods : the effects of physical body size and appeal type on ad credibility and purchase intentions
Melbye, Elisabeth Lind; Hansen, Håvard; Onozaka, Yuko - In: Journal of international food & agribusiness marketing … 27 (2015) 2, pp. 142-154
Persistent link: https://www.econbiz.de/10011284440
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Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng; Gu, Bin; Luo, Xueming; Xu, Yunjie - In: Information systems research : ISR 26 (2015) 3, pp. 552-564
Persistent link: https://www.econbiz.de/10011372835