Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The CRM lifestyle : without CR...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
83,523
Konsumentenverhalten
81,073
Relationship marketing
26,351
Beziehungsmarketing
25,676
Theorie
11,051
Theory
10,880
Brand management
8,235
Markenführung
8,192
Customer satisfaction
8,101
Kundenzufriedenheit
7,904
Brand image
7,075
Markenimage
7,034
Service quality
6,256
Dienstleistungsqualität
6,204
Deutschland
6,112
Online-Handel
6,008
Online retailing
5,993
Social Web
5,821
Social web
5,818
Germany
5,756
USA
5,606
United States
5,339
Online-Marketing
5,268
Internet marketing
5,244
Einzelhandel
4,607
Electronic Commerce
4,588
Retail trade
4,562
Brand
4,500
Markenartikel
4,491
E-commerce
4,438
Marketingmanagement
3,925
Marketing management
3,908
Werbewirkung
3,715
Verbraucherverhalten
3,594
Emotion
3,516
Experiment
3,468
Vertrauen
3,202
Confidence
3,184
Advertising
3,110
more ...
less ...
Online availability
All
Undetermined
1,789
Free
640
Type of publication
All
Article
2,981
Book / Working Paper
692
Journal
2
Type of publication (narrower categories)
All
Article in journal
2,826
Aufsatz in Zeitschrift
2,826
Aufsatz im Buch
147
Book section
147
Graue Literatur
139
Non-commercial literature
139
Hochschulschrift
115
Arbeitspapier
100
Working Paper
100
Thesis
89
Conference paper
26
Konferenzbeitrag
26
Collection of articles of several authors
19
Sammelwerk
19
Lehrbuch
9
Aufsatzsammlung
8
Collection of articles written by one author
8
Sammlung
8
Textbook
8
Case study
5
Fallstudie
5
Konferenzschrift
5
Reprint
5
Bibliografie enthalten
4
Bibliography included
4
Conference proceedings
3
Guidebook
3
Ratgeber
3
Amtsdruckschrift
2
Government document
2
Glossar enthalten
1
Glossary included
1
Mikroform
1
more ...
less ...
Language
All
English
3,487
German
184
French
2
Polish
2
Russian
1
Spanish
1
Author
All
Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Huber, Frank
15
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
more ...
less ...
Institution
All
National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Fachhochschule Reutlingen / European School of Business
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
more ...
less ...
Published in...
All
Journal of business research : JBR
143
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
136
International journal of advertising : the quarterly review of marketing communications
91
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
67
Psychology & marketing
62
Journal of promotion management : JPM
60
Journal of advertising research
59
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
The journal of product & brand management
34
European journal of marketing : EJM
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
Journal of marketing research
16
International journal of sports marketing & sponsorship
15
more ...
less ...
Source
All
ECONIS (ZBW)
3,675
Showing
1
-
10
of
3,675
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Should cookie monster adopt a healthy
lifestyle
or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
2
Perceived influential aspects of TV advertising
Kumar, Ajay
;
Sharma, Ruchi
- In:
Paradigm : the journal of Institute of Management Technology
21
(
2017
)
2
,
pp. 192-210
Persistent link: https://www.econbiz.de/10012161051
Saved in:
3
Patterns of Arabic taste and popular culture : a social reading of Arabic commercials
Dakroury, Aliaa
- In:
Advertising in developing and emerging countries : the …
,
(pp. 57-68)
.
2011
Persistent link: https://www.econbiz.de/10009262001
Saved in:
4
The impact of terminal values and yellow press on consumer behavior
Gröppel-Klein, Andrea
;
Germelmann, Claas Christian
-
2004
Persistent link: https://www.econbiz.de/10002573494
Saved in:
5
The impact of terminal values and yellow press on consumer behavior
Gröppel-Klein, Andrea
(
contributor
); …
-
2005
showing different
lifestyle
themes. …
Persistent link: https://www.econbiz.de/10003088938
Saved in:
6
Luxury brands pursuing
lifestyle
positioning : effects on willingness to pay
Massara, Francesco
;
Porcheddu, Daniele
;
Melara, Robert D.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10012060072
Saved in:
7
Use of
lifestyle
segmentation for assessing consumers' attitudes and behavioral outcomes towards mobile advertising
Zaheer, Nauman
;
Kline, Mihael
- In:
Market : review for marketing theory and practice
30
(
2018
)
2
,
pp. 213-229
Persistent link: https://www.econbiz.de/10011994904
Saved in:
8
Effects of athletic performance and marketable
lifestyle
on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
9
A comparison of
lifestyle
marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
10
Abwechslungsbedürfnis und Werbewirkung : Theoretische Überlegungen und experimentelle Prüfung
Dechêne, Christian Frédéric
(
contributor
)
-
2006
Theoretische Grundlagen zur Stimulationssuche von Individuen -- Exploratives
Konsumentenverhalten
-- Erklärungsbeitrag …
Persistent link: https://www.econbiz.de/10013516645
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
