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Measuring the impacts of generic fluid milk and dairy marketing
Kaiser, Harry M. (contributor); Dong, Diansheng (contributor) - 2006
Persistent link: https://www.econbiz.de/10003375644
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Measuring the impacts of generic fluid milk and cheese advertising : a time-varying parameter application
Schmit, Todd M.; Kaiser, Harry M. - 2002
Persistent link: https://www.econbiz.de/10001766787
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Impact of generic milk advertising on New York State markets, 1986 - 2000
Kaiser, Harry M.; Chung, Chanjin - 2002
Persistent link: https://www.econbiz.de/10001674332
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Identifying the extensive and intensive effects of generic advertising on the household demand for fluid milk and cheese
Schmit, Todd M. (contributor) - 2001
Persistent link: https://www.econbiz.de/10001583653
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Advertising to reduce meat consumption : positive framing versus negative framing effects on attention
Zunckel, Caitlin; Pillay, Pragasen; Drummond, Mark Hamilton - In: Journal of social marketing : JSOCM 13 (2023) 4, pp. 609-630
Persistent link: https://www.econbiz.de/10014426718
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Broadcast advertising and US demand for alcoholic beverages
Nelson, Jon Paul - In: Southern economic journal 65 (1999) 4, pp. 774-790
Persistent link: https://www.econbiz.de/10001408290
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Marketing response models for shrinking beer sales in Germany
Polasek, Wolfgang - 2012
Persistent link: https://www.econbiz.de/10009567496
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Marketing response models for shrinking beer sales in Germany
Polasek, Wolfgang - 2012
Beer sales in Germany are confronted for several years with a shrinking market share in the market of alcoholic beverages. I use the approach of sales response function (SRF) models as in Polasek and Baier (2010) and adapt it to time series observation of beer sales for simultaneous estimation....
Persistent link: https://www.econbiz.de/10009684800
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Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia; Ratneshwar, Srinivasan - 1993
Persistent link: https://www.econbiz.de/10000883452
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How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian; Ray, Michael L. - 1993
Persistent link: https://www.econbiz.de/10000883454