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Advertising effects
Konsumentenverhalten
79,132
Consumer behaviour
78,699
Markenführung
17,027
Brand management
17,005
Studierende
14,767
Students
14,733
Theorie
9,958
Theory
9,781
Beziehungsmarketing
9,452
Relationship marketing
9,441
Markenimage
8,899
Brand image
8,760
USA
6,700
United States
6,447
Markenartikel
6,184
Brand
6,153
Deutschland
5,801
Customer satisfaction
5,757
Kundenzufriedenheit
5,757
Social Web
5,511
Social web
5,503
Online-Handel
5,479
Online retailing
5,464
Germany
5,266
Online-Marketing
5,106
Internet marketing
5,052
Dienstleistungsqualität
4,757
Service quality
4,748
Einzelhandel
4,345
Retail trade
4,252
Experiment
4,159
Hochschule
4,071
Werbewirkung
4,015
Higher education institution
3,953
Electronic Commerce
3,651
Verbraucherverhalten
3,564
E-commerce
3,512
Marketingmanagement
3,433
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Pelsmacker, Patrick de
28
Gierl, Heribert
25
Dens, Nathalie
23
Septianto, Felix
21
Esch, Franz-Rudolf
19
Diehl, Sandra
16
Bauer, Hans H.
15
Huber, Frank
15
Matthes, Jörg
15
Pauwels, Koen
14
Reijmersdal, Eva A. van
14
Hudders, Liselot
12
Muehling, Darrel D.
12
Naderer, Brigitte
12
Eisend, Martin
11
Kareklas, Ioannis
11
Stafford, Marla Royne
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Wu, Linwan
11
Yoon, Sukki
11
Chen, Huan
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Zúñiga, Miguel Ángel
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Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Romaniuk, Jenni
9
Rosengren, Sara
9
Terlutter, Ralf
9
Yoon, Hye Jin
9
Bang Nguyen Viet
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Chan, Kara
8
Ghose, Anindya
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Jang, Soocheong
8
Klapper, Daniel
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National Bureau of Economic Research
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Shaker Verlag
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Technische Universität Braunschweig
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
149
International journal of advertising : the review of marketing communications
139
Journal of marketing communications
138
International journal of advertising : the quarterly review of marketing communications
104
Journal of advertising research
77
Journal of promotion management : JPM
73
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
69
Psychology & marketing
68
Journal of advertising : official publication of the American Academy of Advertising
61
International journal of internet marketing and advertising : IJIMA
56
Journal of marketing research : JMR
42
Marketing letters : a journal of research in marketing
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of product & brand management
36
European journal of marketing : EJM
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of current issues and research in advertising : JCIRA
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
The journal of consumer marketing
29
Health marketing quarterly
28
Marketing : ZFP ; journal of research and management
28
The journal of brand management : an international journal
28
Asia Pacific journal of marketing and logistics
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
SpringerLink / Bücher
25
International journal of hospitality management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of current issues and research in advertising
24
Marketing intelligence & planning
24
Journal of international consumer marketing
22
Journal of marketing
22
European journal of marketing
20
Journal of global marketing
20
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
International journal of sports marketing & sponsorship
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Cogent business & management
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ECONIS (ZBW)
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1
Online Video als Branded Entertainment in Deutschland : Geschäftsmodelle für die Produktion und Messbarkeit der Nutzereinstellung
Kind, Urs
-
2018
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011866871
Saved in:
2
Online Video als Branded Entertainment in Deutschland : Geschäftsmodelle für die Produktion und Messbarkeit der Nutzereinstellung
Kind, Urs
-
2018
the ad im Bereich Branded Entertainment Die Zielgruppen Dozierende und
Studierende
der Medienökonomie, Medienwissenschaft …
Persistent link: https://www.econbiz.de/10012401483
Saved in:
3
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
4
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
5
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
6
Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
Saved in:
7
Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
Saved in:
8
Name dropping and product mentions : branding in popular music lyrics
Craig, Clay
;
Flynn, Mark A.
;
Holody, Kyle J.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
Saved in:
9
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
10
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
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