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1
The efficacy of anti-smoking advertisements : the role of source, message, and individual characteristics
Samu, Sridhar
;
Bhatnagar, Namita
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 237-250
Persistent link: https://www.econbiz.de/10003832750
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2
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
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3
The power of theme and language in multi-cultural communities : which tobacco prevention messages are most persuasive to Mexican-American youth?
Kelly, Kathleen
;
Comello, Maria Leonora G.
;
Stanley, …
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10008697045
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4
Memory issues pertaining to social marketing messages about behavior enactment versus non-enactment
Freeman, Dan
;
Shapiro, Stewart
;
Brucks, Merrie
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 629-642
Persistent link: https://www.econbiz.de/10003936186
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5
Unintended effects of a domestic violence campaign
Keller, Sarah N.
;
Wilkinson, Timothy J.
;
Otjen, A. J.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 53-67
Persistent link: https://www.econbiz.de/10008860330
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6
Branding HIV
Martens, Cheryl
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
1
,
pp. 91-103
Persistent link: https://www.econbiz.de/10003947688
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7
Measuring the effectiveness of anti-drug public service announcements
Barrett, Daniel W.
;
Cappella, Joseph
;
Fishbein, Martin
; …
- In:
The interrelationship of business and communication
,
(pp. 301-328)
.
2010
Persistent link: https://www.econbiz.de/10003948418
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8
Race and attitude formation in HIV/Aids fear advertising
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 121-125
Persistent link: https://www.econbiz.de/10003954642
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9
Fear, guilt, and shame appeals in social marketing
Brennan, Linda
;
Binney, Wayne
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 140-146
Persistent link: https://www.econbiz.de/10003954661
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10
Comparing adolescent-focused obesity prevention and reduction messages
Dooley, Jennifer Allyson
;
Deshpande, Sameer
;
Adair, Carol E.
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 154-160
Persistent link: https://www.econbiz.de/10003954667
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