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Abwechslungsbedürfnis und Werbewirkung : theoretische Überlegungen und experimentelle Prüfung
Dechêne, Christian Frédéric - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003375283
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Patterns of Arabic taste and popular culture : a social reading of Arabic commercials
Dakroury, Aliaa - In: Advertising in developing and emerging countries : the …, (pp. 57-68). 2011
Persistent link: https://www.econbiz.de/10009262001
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The impact of terminal values and yellow press on consumer behavior
Gröppel-Klein, Andrea; Germelmann, Claas Christian - 2004
Persistent link: https://www.econbiz.de/10002573494
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The impact of terminal values and yellow press on consumer behavior
Gröppel-Klein, Andrea (contributor);  … - 2005
We investigate if pluralistic consumption styles (like frugality, or indulgence in luxuryʺ) can be identified and are correlated with different terminal values and if values and consumption styles prove to be stable or can be changed by drastic events. The results of two polls (before and after...
Persistent link: https://www.econbiz.de/10003088938
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Luxury brands pursuing lifestyle positioning : effects on willingness to pay
Massara, Francesco; Porcheddu, Daniele; Melara, Robert D. - In: The journal of brand management : an international journal 26 (2019) 3, pp. 291-303
Persistent link: https://www.econbiz.de/10012060072
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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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Perceived influential aspects of TV advertising
Kumar, Ajay; Sharma, Ruchi - In: Paradigm : the journal of Institute of Management Technology 21 (2017) 2, pp. 192-210
Persistent link: https://www.econbiz.de/10012161051
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Use of lifestyle segmentation for assessing consumers' attitudes and behavioral outcomes towards mobile advertising
Zaheer, Nauman; Kline, Mihael - In: Market : review for marketing theory and practice 30 (2018) 2, pp. 213-229
Persistent link: https://www.econbiz.de/10011994904
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Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar; Crespo, Cátia Fernandes; … - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 259-277
Persistent link: https://www.econbiz.de/10013369890