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Advertising-induced embarrassment
Puntoni, Stefano; Hooge, Ilona E. de; Verbeke, Willem … - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
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Health advertising to promote fruit and vegetable intake : application of need-related health audience segmentation
Geeroms, Nele (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003210133
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Effect of communication (advertising or news) on sales of commodities
Verbeke, Wim; Viaene, Jacques - In: Food, people and society : a european perspective of …, (pp. 299-315). 2001
Persistent link: https://www.econbiz.de/10001617391
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Consumer self-reported and testosterone responses to advertising of luxury goods in social context
Pozharliev, Rumen; Verbeke, Willem J. M. I.; De … - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 103-127
Persistent link: https://www.econbiz.de/10012583873
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Advertising-induced embarrassment
Puntoni, Stefano; Hooge, Ilona E. de; Verbeke, Willem … - 2013
Persistent link: https://www.econbiz.de/10009736152
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Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.; Boksem, Maarten A. S.; Dietvorst, … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
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How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva; Isabella, Giuliana; … - In: Psychology & marketing 40 (2023) 1, pp. 209-233
Persistent link: https://www.econbiz.de/10013465222