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~subject:"Advertising effects"
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Advertising effects
Markenführung
16,832
Brand management
16,829
Konsumentenverhalten
7,330
Consumer behaviour
7,328
Markenimage
6,992
Brand image
6,851
Markenartikel
5,212
Brand
5,161
Relationship marketing
2,545
Beziehungsmarketing
2,542
Markenpolitik
2,462
Social Web
1,754
Social web
1,754
Online-Marketing
1,606
Deutschland
1,601
Internet marketing
1,594
Marketingmanagement
1,441
Marketing management
1,416
Germany
1,391
Versicherungsbetrieb
1,338
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1,224
Marketing
1,050
Theorie
889
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884
Werbung
870
Luxury goods
860
Luxusgüter
860
Advertising
811
Design
747
Einzelhandel
697
USA
680
Retail trade
679
Corporate reputation
656
Firmenimage
655
United States
653
Brand loyalty
633
Internationales Marketing
632
Customer satisfaction
630
Kundenzufriedenheit
630
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English
1,050
German
159
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Pelsmacker, Patrick de
16
Dens, Nathalie
14
Esch, Franz-Rudolf
13
Bauer, Hans H.
10
Gierl, Heribert
8
Romaniuk, Jenni
8
Huber, Frank
7
Erfgen, Carsten
6
Septianto, Felix
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Brunner, Christian Boris
5
Hayes, Jameson L.
5
Ko, Eunju
5
Matthes, Jörg
5
Roth, Simone
5
Verhellen, Yann
5
Baxter, Stacey M.
4
Bellman, Steven
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Fantapié Altobelli, Claudia
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Meyer, Frederik
4
Muehling, Darrel D.
4
Rempel, Jan Eric
4
Sattler, Henrik
4
Stephen, Gladys
4
Teng, Lefa
4
Torres, Ivonne M.
4
Wilbur, Kenneth C.
4
Zúñiga, Miguel Ángel
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Avramova, Yana R.
3
Baack, Daniel W.
3
Brasel, S. Adam
3
Buijzen, Moniek
3
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Deutsche Werbewissenschaftliche Gesellschaft
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Springer Fachmedien Wiesbaden
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Helmut-Schmidt-Universität
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Österreichische Werbewissenschaftliche Gesellschaft
2
Chambre de commerce et d'industrie de Paris
1
Robert Schuman Centre for Advanced Studies
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Springer Gabler <Firma>
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
49
International journal of advertising : the review of marketing communications
41
Journal of marketing communications
40
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
30
Journal of promotion management : JPM
27
Journal of advertising research
26
The journal of brand management : an international journal
26
Psychology & marketing
25
SpringerLink / Bücher
20
International journal of internet marketing and advertising : IJIMA
19
Journal of promotion management : innovations in planning and applied research
19
Journal of retailing and consumer services
17
Marketing : ZFP ; journal of research and management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of advertising : official publication of the American Academy of Advertising
12
Marketing intelligence & planning
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Asia Pacific journal of marketing and logistics
9
Journal of marketing research : JMR
9
Springer eBook Collection / Business and Economics
9
The journal of consumer marketing
9
International journal of sports marketing & sponsorship
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing
7
Journal of current issues and research in advertising
6
Journal of international consumer marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of strategic marketing
6
Research
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ECONIS (ZBW)
1,208
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31
Competitive advertising within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda
;
Sabri, Ouidade
;
Parguel, Béatrice
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 478-486
Persistent link: https://www.econbiz.de/10008696006
Saved in:
32
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni
;
Gugel, Craig
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
Saved in:
33
Biometrics and multi-platform messaging
Treutler, Theresa
;
Levine, Brian
;
Marci, Carl D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 243-249
Persistent link: https://www.econbiz.de/10008697051
Saved in:
34
The marketing importance of body image
Stritesky, Vaclav
- In:
Conference Day 2010 : proceedings ; 5th May 2010 ; …
,
(pp. 185-191)
.
2010
Persistent link: https://www.econbiz.de/10003980886
Saved in:
35
Game outcome and in-game advertising effects
Mau, Gunnar
;
Silberer, Günter
;
Gödecke, Janin
- In:
Cutting edge international research
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10003985173
Saved in:
36
Virtuelle Werbung im Sport
Fantapié Altobelli, Claudia
;
Sander, Matthias
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 265-291)
.
2011
Persistent link: https://www.econbiz.de/10008738193
Saved in:
37
The market effect of Super Bowl advertising during a recession
Wiggenhorn, Joan M.
;
Eastman, Jacqueline K.
;
Iyer, Rajesh
; …
- In:
Journal of business and economic perspectives
36
(
2010
)
1
,
pp. 150-159
Persistent link: https://www.econbiz.de/10008650467
Saved in:
38
Was leisten Anzeigen in den Gelben Seiten für Klein- und Mittelbetriebe?
Schweiger, Günter
;
Hofer, Natalie
- In:
Erfolgsstrategien mittelständischer Unternehmen : …
,
(pp. 197-227)
.
2009
Persistent link: https://www.econbiz.de/10003832913
Saved in:
39
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
40
Effective frequency estimates in local media planning practice
Makienko, Igor
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 57-65
Persistent link: https://www.econbiz.de/10009550811
Saved in:
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