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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
112
Konsumentenverhalten
101
Cultural identity
23
Kulturelle Identität
23
Customer satisfaction
22
Globalization
22
Canada
20
Online retailing
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Online-Handel
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China
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Globalisierung
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Kundenzufriedenheit
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Einkaufszentrum
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Emotion
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International marketing
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Internationales Marketing
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Shopping center
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Service quality
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Brand management
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Dienstleistungsqualität
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Markenführung
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Einzelhandel
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Internet marketing
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Kanada
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Online-Marketing
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Retail trade
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Welt
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World
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Beziehungsmarketing
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Brand image
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Markenimage
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Relationship marketing
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Werbewirkung
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Advertising
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Markenartikel
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Teng, Lefa
7
Laroche, Michel
4
Richard, Marie-Odile
4
Foti, Lianne
3
Yuan, Yige
2
Zhao, Guangzhi
2
Zhu, Xiajing
2
Bartikowski, Boris
1
Economakis, Nectarios
1
Kiani, Isar
1
Li, Feng
1
Li, Rong
1
Li, Weiwei
1
Liu, Lu
1
Liu, Tianjiao
1
Lu, Taihong
1
Shen, Lulu
1
Wang, Fan
1
Wu, Xiaochuang
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Xie, Chenxin
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Xu, Lu
1
Ye, Nan
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Yu, Ying
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Zhang, Chun
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Journal of business research : JBR
6
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
1
Journal of advertising research
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
2
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
Saved in:
3
Understanding digital advertising and branding : an introduction to the International Journal of Advertising special issue on new developments in advertising in China
Zou, Shaoming
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1181-1182
Persistent link: https://www.econbiz.de/10012395649
Saved in:
4
Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness
Foti, Lianne
;
Zhu, Xiajing
;
Yuan, Yige
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1183-1201
Persistent link: https://www.econbiz.de/10012395651
Saved in:
5
Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa
;
Zhao, Guangzhi
;
Li, Feng
;
Liu, Lu
;
Shen, Lulu
- In:
Journal of business research : JBR
103
(
2019
),
pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
Saved in:
6
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
7
The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa
;
Xie, Chenxin
;
Liu, Tianjiao
;
Wang, Fan
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
Saved in:
8
Effects of multi-channel marketing on consumers' online search behavior : the power of multiple points of connection
Laroche, Michel
;
Kiani, Isar
;
Economakis, Nectarios
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 431-443
Persistent link: https://www.econbiz.de/10010245517
Saved in:
9
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
Saved in:
10
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
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