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The effect of personal scandal on celebrity athletes and male shoppers' purchase intentions and attitude favourability
Graham, Mary A.; Jackson, Vanessa; Lee, Min-Young - In: Journal of customer behaviour 13 (2014) 4, pp. 271-290
Persistent link: https://www.econbiz.de/10010519723
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Receptivity to advertising messages ans desired shopping values
Kim, Hye-yŏng; Kim, Youn-kyung - In: Journal of marketing communications 14 (2008) 5, pp. 367-385
Persistent link: https://www.econbiz.de/10003788451
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Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 130 (2021), pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
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Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga; Kim, Hye-yŏng - In: International journal of advertising : the review of … 39 (2020) 6, pp. 802-823
Persistent link: https://www.econbiz.de/10012260277