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~subject:"Advertising effects"
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Advertising effects
Konsumentenverhalten
79,051
Consumer behaviour
78,619
Theorie
9,824
Theory
9,638
Brand management
9,376
Markenführung
9,375
Markenartikel
9,114
Youth
9,035
Beziehungsmarketing
8,934
Jugendliche
8,926
Relationship marketing
8,921
Brand
8,020
Markenimage
7,257
Brand image
7,208
USA
6,218
United States
5,813
Deutschland
5,523
Online-Handel
5,449
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5,435
Kundenzufriedenheit
5,425
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5,422
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4,841
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4,837
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4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,315
Service quality
4,313
Retail trade
4,266
Werbewirkung
3,749
Verbraucherverhalten
3,569
Electronic Commerce
3,562
Experiment
3,511
E-commerce
3,449
Werbung
3,232
Emotion
3,189
Advertising
3,108
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2,952
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638
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3,505
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188
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4
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Gierl, Heribert
25
Pelsmacker, Patrick de
24
Septianto, Felix
21
Dens, Nathalie
19
Esch, Franz-Rudolf
18
Diehl, Sandra
16
Bauer, Hans H.
14
Huber, Frank
13
Pauwels, Koen
13
Chan, Kara
12
Hudders, Liselot
12
Muehling, Darrel D.
12
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Reijmersdal, Eva A. van
11
Rosengren, Sara
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Wilbur, Kenneth C.
9
Yoon, Hye Jin
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Ghose, Anindya
8
Jang, Soocheong
8
Phau, Ian
8
Rozendaal, Esther
8
Sahni, Navdeep S.
8
Sreejesh, S.
8
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Erasmus Research Institute of Management
2
Shaker Verlag
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Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
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Journal of business research : JBR
145
International journal of advertising : the review of marketing communications
139
Journal of marketing communications
133
International journal of advertising : the quarterly review of marketing communications
94
Journal of retailing and consumer services
68
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
64
Journal of promotion management : JPM
63
Journal of advertising research
62
Journal of advertising : official publication of the American Academy of Advertising
53
International journal of internet marketing and advertising : IJIMA
52
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
35
European journal of marketing : EJM
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of current issues and research in advertising : JCIRA
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Health marketing quarterly
29
Asia Pacific journal of marketing and logistics
27
Marketing : ZFP ; journal of research and management
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Young consumers : insight and ideas for responsible marketers
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Journal of international consumer marketing
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
19
Journal of global marketing
18
International journal of consumer studies
17
Cogent business & management
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
International journal of sports marketing & sponsorship
15
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ECONIS (ZBW)
3,699
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1
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
2
How does visual merchandising in
fashion
retail stores affect consumers'
brand
attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
3
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
4
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
5
The strengths of
fashion
film series : the effects on character empathy and
brand
anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
6
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
7
An expansion of the
brand
and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
8
Youth
identity ownership from a
fashion
marketing perspective
Cassidy, Tracy Diane
;
Schijndel, Hannah van
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10009232531
Saved in:
9
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
10
Impact of online advertising on adolescent's
brand
attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
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