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~subject:"Advertising effects"
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Advertising effects
Measurement
22,392
Messung
22,105
Online-Marketing
13,122
Internet marketing
13,114
Social Web
5,955
Social web
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Theorie
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2,087
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1,910
Beziehungsmarketing
1,904
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1,889
Advertising
1,843
Werbung
1,834
Viral marketing
1,787
Virales Marketing
1,785
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1,622
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1,367
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1,358
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Wilbur, Kenneth C.
17
Tucker, Catherine
16
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
12
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Bellman, Steven
9
Reijmersdal, Eva A. van
9
Rozendaal, Esther
9
D'Annunzio, Anna
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Pauwels, Koen
8
Penta, Antonio
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Tucker, Catherine E.
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Zhu, Yi
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Dwivedi, Yogesh Kumar
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Katona, Zsolt
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Narayanan, Sridhar
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Pelsmacker, Patrick de
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Rao, Justin M.
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Reiley, David H.
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Rutz, Oliver J.
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Simonov, Andrey
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Skiera, Bernd
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Sreejesh, S.
7
Vashisht, Devika
7
Voorveld, Hilde
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Yang, Yanwu
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Abou Nabout, Nadia
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Bart, Yakov
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Chintagunta, Pradeep K.
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Association of National Advertisers
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Herbert von Halem Verlag
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ICORIA <12., 2013, Zagreb>
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Leuphana Universität Lüneburg
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Marketing Science Institute
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Organisation for Economic Co-operation and Development
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Peter Lang GmbH
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Point-of-Purachse Advertising Institute
1
Springer Gabler <Firma>
1
Technische Universität Braunschweig
1
Universität Bremen
1
Verlag Dr. Kovač
1
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International journal of advertising : the review of marketing communications
82
Journal of advertising research
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of marketing communications
59
Journal of business research : JBR
52
International journal of internet marketing and advertising : IJIMA
51
International journal of advertising : the quarterly review of marketing communications
41
Journal of promotion management : innovations in planning and applied research
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of retailing and consumer services
25
Journal of marketing research : JMR
24
Journal of promotion management : JPM
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Psychology & marketing
19
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of marketing research
15
Marketing intelligence & planning
15
European journal of marketing : EJM
14
Journal of current issues and research in advertising
14
Quantitative marketing and economics : QME
14
Journal of marketing
12
Electronic commerce research
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of internet commerce
11
Marketing science
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of electronic commerce research : JECR
10
Electronic commerce research and applications
9
Journal of retailing
9
The journal of brand management : an international journal
9
Young consumers : insight and ideas for responsible marketers
9
CESifo working papers
8
Cogent business & management
8
European journal of marketing
8
International journal of technology marketing : IJTMkt
8
Journal of current issues and research in advertising : JCIRA
8
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ECONIS (ZBW)
2,202
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1
Emotionen online messen
Egner, Steffen
;
Agüeras-Netz, Joachim
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
1
,
pp. 22-27
Persistent link: https://www.econbiz.de/10003644532
Saved in:
2
An experimental study of the relationship between online engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
;
Schaedel, Ute
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 321-331
Persistent link: https://www.econbiz.de/10003893295
Saved in:
3
Does anyone really know if online ad campaigns are working? : an evaluation of methods used to assess the effectiveness of advertising on the Internet
Lavrakas, Paul J.
;
Mane, Sherrill
;
Laszlo, Joe
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 354-373
Persistent link: https://www.econbiz.de/10008857215
Saved in:
4
Measuring interactive marketing communication : conceptual foundations and empirical operationalizations
Stewart, David W.
;
Pavlou, Paul A.
- In:
Internet advertising : theory and research
,
(pp. 225-257)
.
2007
Persistent link: https://www.econbiz.de/10003530851
Saved in:
5
Effectiveness of online advertising channels : a price-level-dependent analysis
Spilker-Attig, Andrea Maria Renate
;
Brettel, Malte
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 343-360
Persistent link: https://www.econbiz.de/10003984954
Saved in:
6
Implicit
measurement
games : using casual games to measure psychological responses to ads
Vermeulen, Ivar
;
Das, Enny
;
Duiven, Rolien
;
Batenburg, Anika
- In:
Cutting edge international research
,
(pp. 199-213)
.
2010
Persistent link: https://www.econbiz.de/10003985184
Saved in:
7
Qualitative Wirkungsmessung von Online-Marketing
Castan, Björn
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 169-184)
.
2011
Persistent link: https://www.econbiz.de/10009156056
Saved in:
8
Valuing "free" media across countries in GDP
Nakamura, Leonard Isamu
;
Soloveichik, Rachel
-
2015
Persistent link: https://www.econbiz.de/10011349537
Saved in:
9
Effectiveness of online advertising channels : a price-level-dependent analysis
Spilker-Attig, Andrea Maria Renate
;
Brettel, Malte
- In:
New Developments in Online Marketing
,
(pp. 165-181)
.
2014
Persistent link: https://www.econbiz.de/10010354576
Saved in:
10
Measuring the effects of advertising : the digital frontier
Lewis, Randall
;
Rao, Justin M.
;
Reiley, David H.
-
2013
Persistent link: https://www.econbiz.de/10010200113
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