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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Brand image
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International marketing
26
Brand management
25
Markenführung
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Internationales Marketing
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Designation of origin
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Herkunftsbezeichnung
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Market research
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Structural equation model
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Competitive strategy
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Country of origin
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Partial least squares
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Diamantopoulos, Adamantios
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Fuchs, Christoph
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Halkias, Georgios
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Arslanagic-Kalajdzic, Maja
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Florack, Arnd
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Micevski, Milena
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Journal of business research : JBR
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British journal of management
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European journal of marketing : EJM
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
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2
Positioning bases' influence on product similarity perceptions : an open sort task approach
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
Quantitative marketing and marketing management : …
,
(pp. 325-351)
.
2012
Persistent link: https://www.econbiz.de/10009621751
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3
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
4
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
5
Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Halkias, Georgios
;
Florack, Arnd
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
3
,
pp. 1432-1446
Persistent link: https://www.econbiz.de/10013331130
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