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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
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Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna; McCormick, Helen; Warnaby, Gary - In: Journal of retailing and consumer services 29 (2016), pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
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Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken; Roberts, John H.; Danaher, Peter J.; … - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
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Laughing in the face of embarrassment : humorous marketing messages, excitement, and embarrassing products in retail
Barney, Christian; Esmark Jones, Carol L. - In: Psychology & marketing 40 (2023) 5, pp. 979-994
Persistent link: https://www.econbiz.de/10014290874
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Does visual merchandising affect response behaviour Role of atmospheric cues in online retailing
Choudhary, Farah S.; Sharma, Alka - In: International journal of electronic marketing and … 13 (2022) 4, pp. 466-489
Persistent link: https://www.econbiz.de/10014309991
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Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison - In: Journal of global scholars of marketing science : … 31 (2021) 1, pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
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Listen to this : why consumer behavior researchers should care about listening
Itzchakov, Guy; Wheeler, S. Christian - In: Consumer psychology review 7 (2024) 1, pp. 40-57
Persistent link: https://www.econbiz.de/10014505993
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Psychology & marketing 40 (2023) 9, pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
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The influence of personal brand communication on consumers
Kromalcas, Saulius; Kraujalienė, Lidija; Ževžikovas, … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 1, pp. 95-107
The idea of this research is to combine the influence of personal brand with business needs. This article is a personal brand's analysis on how personal brand influences consumer interest in products/services. An experiment is carried out on the content viewed by consumers using eye-tracking...
Persistent link: https://www.econbiz.de/10014636262
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The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality
Grappi, Silvia; Bergianti, Francesca; Gabrielli, Veronica; … - In: Journal of business research : JBR 170 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014535026