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Effects of face images and face pareidolia on consumers' responses to print advertising : an empirical investigation
Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni; … - In: Journal of advertising research 59 (2019) 2, pp. 219-231
Persistent link: https://www.econbiz.de/10012109430
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Effects of background music endings on consumer memory in advertising
Guido, Gianluigi; Peluso, Alessandro M.; Mileti, Antonio; … - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 504-518
Persistent link: https://www.econbiz.de/10011567080
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Place the good after the bad : effects of emotional shifts on consumer memory
Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10011820292
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Beyond ethical consumption : religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Guido, Gianluigi; Prete, M. Irene; Pichierri, Marco; … - 2016
Persistent link: https://www.econbiz.de/10011454869