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The effects of the FTC-mandated disclosure on homeopathic product purchase intentions and efficacy perceptions
Cermin, Ashley; Berry, Christopher; Burton, Scot; … - In: Journal of business research : JBR 101 (2019), pp. 47-58
Persistent link: https://www.econbiz.de/10012103209
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Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue; Geylani, Tansev - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 788-806
Persistent link: https://www.econbiz.de/10012294607
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Evidence on the effects of mandatory disclaimers in advertising
Green, Kesten C.; Armstrong, Jon Scott - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 293-304
Persistent link: https://www.econbiz.de/10009679197
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Missing the mark : the long-term impacts of the federal trade commission's red flag initiative to reduce deceptive weight loss product advertising
Schein, Mara; Avery, Rosemary J.; Eisenberg, Matthew - In: Journal of public policy & marketing 41 (2022) 1, pp. 89-105
Persistent link: https://www.econbiz.de/10012703059
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When do consumers believe puffery claims? : the moderating role of brand familiarity and repetition
Lee, Sang Yeal - In: Journal of promotion management : JPM 20 (2014) 2, pp. 219-239
Persistent link: https://www.econbiz.de/10010373823
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How do restrictions on advertising affect consumer search?
Chiou, Lesley; Tucker, Catherine - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
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On the determination of advertising effectiveness : An empirical study of the German cigarette market
Reuijl, Jan C. - 1982
Persistent link: https://www.econbiz.de/10000559524
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An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.; Freeman, Gordon L.; Loudon, David L.; … - In: Health marketing quarterly 35 (2018) 2, pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
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Can two negatives make a positive? : social exclusion prevents carryover effects from deceptive advertising
Aghakhani, Hamed; Main, Kelley J. - In: Journal of retailing and consumer services 47 (2019), pp. 206-214
Persistent link: https://www.econbiz.de/10011995574
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Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.; Stafford, Marla Royne - In: International journal of consumer studies 40 (2016) 5, pp. 610-617
Persistent link: https://www.econbiz.de/10011620143