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Koinig, Isabell - 2016

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Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730

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Ghose, Anindya; Todri-Adamopoulos, Vilma - In: Management information systems : mis quarterly 40 (2016) 4, pp. 889-910

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Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 945-974

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Koinig, Isabell - 2016 - 1st ed. 2016

perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it …

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Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: Bridging the gap between advertising academia and practice, (pp. 266-280). 2017

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